What’s Pokémon week and would it actually interfere?
Why September 13th?
So, Pokémon Week isn't really a thing. It simply refers to the first half of the
Pokémon Scarlet and Violet DLC, which releases that week on September 13th. For those who think the Direct won't be on that week, the idea is the Nintendo would rather avoid having a Direct on the same week as an already dated first-party release, since they've never done so before. They've naturally had Directs with shadow-drops or games dated for later in the week, but they've never had a Direct on a week where we already know we're getting a first-party game or DLC. Of course, they could always break that pattern, and most September Directs have not only been smack dab in the middle of the month, but on September 13th exactly.
As an extension, that does technically knock out the following week as an option, since that's when we'll see the physical release of
Pikmin 1+2. But we don't know how to really treat "digital shadowdrop, retail later" situations yet as part of the wider Direct pattern. So we're ignoring it and just acknowledging that Nintendo has done Directs immediately ahead of Tokyo Game Show before. Though if done that week, given that the Monday is a Japanese national holiday, the only possible days are the 19th and
maybe the 20th. And if it's the 19th, they'd have to announce it on a Friday. Not impossible, though.
To round things out, the first full week of September is also there. Nintendo has done early September Directs before, and the possibility they'll do so again has gotten stronger thanks to the realization that people have begun getting hands-on impressions of
Super Mario Bros. Wonder behind closed doors, so chances are good Nintendo will give us new
Wonder news soon and open the floodgates for press and influencers to chat about it. Granted, they could do a separate thing for
Wonder outside of the Direct, but this is the main reason why I personally abandoned Team TGS Week.
This has been a OctoSplattack Recap.