• Hey everyone, staff have documented a list of banned content and subject matter that we feel are not consistent with site values, and don't make sense to host discussion of on Famiboards. This list (and the relevant reasoning per item) is viewable here.

StarTopic Future Nintendo Hardware & Technology Speculation & Discussion |ST| (Read the staff posts before commenting!)

How likely is a digital-only SKU like the PS5? $350 digital only vs $450 regular (yes I know that would overlap with the SwOLED price) or $400 digital vs. $500 regular. I feel like it being a handheld with smaller filesizes than usual would make the digital SKU easier to stomach, but maybe it just isn't worth it.
Idk, but I would love that. I haven't own any physical games during last 15 years. Of course the cartridge reader as a component doesn't cost that much for Nintendo, but they get way more money from game sales through their eShop monopoly.

So something like that $399 for digital only model and $499 for model with a cartridge reader would be profitable for them.
 
0
I don't think the game card slot costs much so removing it won't really save them much money. On the contrary it would pressure them to include more storage with the digital only model which would be a lot pricier.

I don't see it happening for a hybrid.
But Nintendo would make a lot more money from all game sales going through their eShop monopoly. So it would be profitable for them - I think. But it's true that it would add pressure for including larger SSD.

New microSD Express cards are nice, the current 1st gen reaching 824MB/s reads (later format max 4GB/s), but they cost a lot.
 
0
So you saying there is no chance for below $499 price point?

Consoles price should be compared to consoles prices not to phone prices, and Nintendo usually looking to have more affordable price point than Sony/MS.
No, I wrote 30% probability for $449. $449 < $499. But this was just my guess, it's nothing serious. I was comparing to Switch OLED pricing as well as Steam Deck, PS and Xbox pricing, including estimations of BOM price to Nintendo. I'm guessing Switch OLED will continue selling beside the new Switch with just a minor price cut ($319 maybe).

But like discussed above, if Nintendo releases digital only model, I think it could be $399.
 
I don't see Nintendo offering a digital only SKU. It complicates the lineup even more than it already is, and doesn't provide much value. Nintendo doesn't need to drop 'cheaper' version of an enthusiast revision.

One SKU, minimum $450, and the market will eat it up

Edit: It also puts Nintendo on the hook for providing enough internal storage for inevitably large games releasing exclusive to the device in a few years. I hadn't assumed we'd get more than 128GB, and that's just not much for the AAA space.
 
0
Yeah a card slot isn't like a BD drive, the cost would basically be nothing, and I assume the games will still be able to run off the cards unlike BD games, so it's not just a vestigial organ like BDs are at this point.
 
Man, I'm starting to believe that $449 price tag people speculated.............................
Believe it. Nintendo is selling a Tegra X1 system for $350.

A new Switch with a 12 SM Ampere GPU, A78 CPU cores, DLSS, ray-tracing, etc, will go for well over $400.
 
Quoted by: SiG
1
Believe it. Nintendo is selling a Tegra X1 system for $350.
Correction: It's not TegraX1 but TegraX1 Mariko. It's not the same 20nm chip that launched in 2015.

I believe all Switches being sold in circulation have the Mariko chip.
 
0
I am doubtful of a digital-only SKU from Nintendo simply because I feel as though herding such a large number of their customers into online-only game purchasing may result in a large drop in sales of other merchandise people generally pickup when going to buy a new game and browsing the other Nintendo stuff in the store. Obviously the main example would be amiibo.

I could be wrong and revenue from Nintendo merchandise impulse purchases while physical game shopping is a small or even relatively insignificant amount, but in my own experience, I always feel way more enticed to purchase additional products when I am picking something up in store.
 
0
I was thinking about this, and I'm actually not sure if Orin's system level cache (which sits above both the CPU and GPU) is really necessary for Drake. Generally you would want a SLC like that if there's a lot of data going back and forth between the CPU and GPU, which would be the case for Orin, but on a games console SoC, the really heavy bandwidth uses are framebuffer objects and to a lesser extent textures, which are only touched by the GPU. So it may be both more effective and simpler to just increase the size of the GPU L2, rather than adding an SLC on top of that.



Nvidia's framebuffer partition sizes vary by the memory type. For LPDDR5 it's different than GDDR6 or HBM2E, but we know from Nvidia's specs that Orin has a 256 bit memory interface, and Drake has half the framebuffer partitions, therefore Drake should have a 128 bit memory interface.



The capacity of the memory shouldn't impact the performance, just the speed, width and type of the interface. I calculated a little while back that LPDDR5 probably has around 4 picoJoules per bit (pJ/b) of energy consumption, based on claims from manufacturers on LPDDR4X consumption and efficiency improvements for LPDDR5, but it's only a rough estimate, and likely to vary from manufacturer to manufacturer. If it is 4 pJ/b, though, then the power consumption for 102.4GB/s would be a bit over 3.3W. For LPDDR5X, Samsung claims 20% less power consumption than LPDDR5, so we could expect about 3.2 pJ/b, which would result in a bit over 3.5W to hit the maximum 136GB/s. For comparison, I'd say the LPDDR4 in the original Switch consumed between 1.5W to 2W for 25.6GB/s of bandwidth, so it's an increase over the original model either way. My guess is that the memory will be clocked quite a bit lower in portable mode to accommodate for this.



My default assumption is definitely LPDDR5, the only reason I'm considering LPDDR5X is that Nintendo used 4X on the Mariko Switch models when they could have just as well stuck with LPDDR4, so they presumably value the extra bit of power efficiency. I do wonder if there would even need to be any changes on the software side between LPDDR5 and 5X (or 4 and 4X), though, as it's largely just an increased clock, and things like channel size, bank grouping, etc. stay the same. The hardware memory controller would definitely have to be updated, but I suspect it may be relatively invisible on the software side, aside from the appearance of additional clock speeds.

Incidentally, T214 seems to have been more commonly referred to as T210B01 inside Nvidia, so you may have more luck searching for it with that code.
yeah lpddr5 seems like a shoe in due to maturity and cost savings, with the X version saved for 2 years from now for a revision for lower wattage.
 
0
Man, I'm starting to believe that $449 price tag people speculated.............................
Nintendo, digital console at $399 onegaishimasu!

If Nintendo is able to release a device this close to a Series S as early to 2022-23, which I do not believe by the way, they would be wrong to not charge that much.
 
0
No, I wrote 30% probability for $449. $449 < $499. But this was just my guess, it's nothing serious. I was comparing to Switch OLED pricing as well as Steam Deck, PS and Xbox pricing, including estimations of BOM price to Nintendo. I'm guessing Switch OLED will continue selling beside the new Switch with just a minor price cut ($319 maybe).

But like discussed above, if Nintendo releases digital only model, I think it could be $399.

My bad, so no chance at all for $399 version?

Digital only model for Switch doesn't make too much sense, Switch doesnt have Ultra HD Blu-ray like PS/Xbox instead having game card reader,
so saving for it would probably be literally few dollars, not only that game card reader itself is very cheap so it doesnt use much material but also use minimal space and power of Switch.
 
Last edited:
My bad, so no chance at all for $399 version?

Digital only model for Switch doesn't make too much sense, Switch doesnt have Ultra HD Blu-ray like PS/Xbox instead having game card reader,
so saving for it would probably be literally few dollars, not only that game card reader itself is very cheap so it doesnt use much material but also use minimal space and power of Switch.
There is a huge chance of 399 hybrid. Just because they are selling OLED for 50 dollars more to differentiate it from the base model doesn't mean they will sell it for 499. There are phones with A78 CPUs, 8 GB RAM, UFSs, multiple cameras, 5G and whatnot patents, and royalties selling for 399.
EDIT: PS5 sold at 499 stopped losing money. It is a huge motherboard with huge SOC, a lot of chips (RAM, SSD, custom chips, etc.), huge heatsink, packaging. Switch is a tiny motherboard with smaller SOC, less of all the expensive chips, the difference is that it has a screen slapped on its body (15 dollar part) and battery (cheap part).
 
Last edited:
My bad, so no chance at all for $399 version?
I wouldn't say no chance. But I do think the chances are getting a bit lower, especially since there's no sign that electronic components are going to decrease in price; but rather signs are showing the complete opposite's happening.

Depends on how small of a profit Nintendo's willing to make, I think.

There are phones with A78 CPUs, 8 GB RAM, UFSs, multiple cameras, 5G and whatnot patents, and royalties selling for 399.
I don't think that's necessarily a fair comparison since most smartphone companies, outside of Samsung and Apple, don't really make any profit selling smartphones, especially in price sensitive markets (e.g. China, India, etc.). I think that's one reason LG exited the smartphone market.

And I imagine Nintendo wants to make a reasonable amount of profit from day one.
 
There is a huge chance of 399 hybrid. Just because they are selling OLED for 50 dollars more to differentiate it from the base model doesn't mean they will sell it for 499. There are phones with A78 CPUs, 8 GB RAM, UFSs, multiple cameras, 5G and whatnot patents, and royalties selling for 399.
EDIT: PS5 sold at 499 stopped losing money. It is a huge motherboard with huge SOC, a lot of chips (RAM, SSD, custom chips, etc.), huge heatsink, packaging. Switch is a tiny motherboard with smaller SOC, less of all the expensive chips, the difference is that it has a screen slapped on its body (15 dollar part) and battery (cheap part).
You're thinking "What's the cheapest they can sell it without losing money", when Nintendo is very likely thinking "What's the most expensive we can sell the 30 or so millions we can manufacture in the first 2 years".

They can always use bundles, price drops and cheaper revisions when supply gets closer to demand.

And if it really has specs closer to the PS5 than the Switch was for the PS4 then add DLSS and diminished returns to make it look much closer than it actually is, I see no reason for it not be priced similarly.
 
You're thinking "What's the cheapest they can sell it without losing money", when Nintendo is very likely thinking "What's the most expensive we can sell the 30 or so millions we can manufacture in the first 2 years".

They can always use bundles, price drops and cheaper revisions when supply gets closer to demand.

And if it really has specs closer to the PS5 than the Switch was for the PS4 then add DLSS and diminished returns to make it look much closer than it actually is, I see no reason for it not be priced similarly.
I see your points and agree with you. From the knowledge of specs we have now, it will probably at best perform like Series S (299, sold at loss) in docked mode in third-party games.
 
From the knowledge of specs we have now, it will probably at best perform like Series S (299, sold at loss) in docked mode in third-party games.
Yeah. Just to be clear, I'm not saying it will be anywhere the PS5, but that graphics-wise it will be in a significantly better position than when the OG Switch was priced the same as the PS4 and was very successful.
 
0
My bad, so no chance at all for $399 version?

Digital only model for Switch doesn't make too much sense, Switch doesnt have Ultra HD Blu-ray like PS/Xbox instead having game card reader,
so saving for it would probably be literally few dollars, not only that game card reader itself is very cheap so it doesnt use much material but also use minimal space and power of Switch.
The main point would be forcing people to buy everything for the eshop, which Nintendo makes more money on every purchase.

I don’t believe it will happen, however there has been a docked only model without a card slot in the firmware for a few years now.
 
0
I wouldn't say no chance. But I do think the chances are getting a bit lower, especially since there's no sign that electronic components are going to decrease in price; but rather signs are showing the complete opposite's happening.

Depends on how small of a profit Nintendo's willing to make, I think.


I don't think that's necessarily a fair comparison since most smartphone companies, outside of Samsung and Apple, don't really make any profit selling smartphones, especially in price sensitive markets (e.g. China, India, etc.). I think that's one reason LG exited the smartphone market.

And I imagine Nintendo wants to make a reasonable amount of profit from day one.
pricing will always also be balanced by Nintendo's own market data about what the market will bear. I agree that given PS5 has shown people will buy consoles at $499, the taboo isn't there anymore and inflation is real.

But if Nintendo has market data showing $399 is the right price, they will get it there. The memory of the 3DS debacle must alsoo still be fresh in their minds.
At this time my guess is also $399-449 being the most likely price range.

I think the taboo of not losing money on consoles is also rather fluid since they more than likely sold the Wii U at a loss as well. The only confirmation of profitability we have was Reggie saying it was profitable after a game sale at launch. The way it was phrased was clear the console itself was probably sold below cost.
 
There is a huge chance of 399 hybrid. Just because they are selling OLED for 50 dollars more to differentiate it from the base model doesn't mean they will sell it for 499. There are phones with A78 CPUs, 8 GB RAM, UFSs, multiple cameras, 5G and whatnot patents, and royalties selling for 399.
Nintendo has also additional components that make the price of the console go up significantly:
- the dock and especially the joycons
Apparently the production cost of each joycon is estimated at around 45 dollars......that is 90 dollars from the start.
 
Nintendo has also additional components that make the price of the console go up significantly:
- the dock and especially the joycons
Apparently the production cost of each joycon is estimated at around 45 dollars......that is 90 dollars from the start.

2 joycons cost around 70€, they don't cost so much to build.

Nintendo aren't crazy, they know they can't ask for more than 399 for one of their machine, that would put a lot of their target demographic out of reach.
 
2 joycons cost around 70€, they don't cost so much to build.

Nintendo aren't crazy, they know they can't ask for more than 399 for one of their machine, that would put a lot of their target demographic out of reach.
That is the estimated cost in dollars of two joycon in 2017 according to a company that specialize in this kind of estimation.
 
0
There is a huge chance of 399 hybrid. Just because they are selling OLED for 50 dollars more to differentiate it from the base model doesn't mean they will sell it for 499. There are phones with A78 CPUs, 8 GB RAM, UFSs, multiple cameras, 5G and whatnot patents, and royalties selling for 399.
EDIT: PS5 sold at 499 stopped losing money. It is a huge motherboard with huge SOC, a lot of chips (RAM, SSD, custom chips, etc.), huge heatsink, packaging. Switch is a tiny motherboard with smaller SOC, less of all the expensive chips, the difference is that it has a screen slapped on its body (15 dollar part) and battery (cheap part).
Yeah, but this is Nintendo 5 years after the Switch. It's selling like crazy. They have all the reason more to sell it at $450 or higher vs $399. I'm more inclined to believe they will sell it that much and drop it $50 in a worst case scenario then $399.99, if the Switch V2 and OLED aren't dropped by $50.
They want to squeeze as much as they can from the current models. I

I wish they met in the middle and just offered 2 SKUS.. One at $400 and the other at $450. Main differences being storage capacity (I'll take 256GB or more at $450), and maybe an OLED screen. I don't expect them to sell OLED screens for the successor from the get go, but who knows.
 
0
Pair of joy-cons cost 60 dollars (without VAT) after importers cut and Nintendo's cut. The bill of materials could be 50 dollars for a pair (max). Source: I have access to wholesale prices of their items in Czechia.
 
2 joycons cost around 70€, they don't cost so much to build.

Nintendo aren't crazy, they know they can't ask for more than 399 for one of their machine, that would put a lot of their target demographic out of reach.
Nah, the target demographic for this product isn't that same as that for the Lite or original hybrid. This is a premium version geared heavily towards docked players, they'll charge a premium price for it. $399 is absolutely the minimum, I think $450 is a lot likelier and $499 is not off the table.
 
Nah, the target demographic for this product isn't that same as that for the Lite or original hybrid. This is a premium version geared heavily towards docked players, they'll charge a premium price for it. $399 is absolutely the minimum, I think $450 is a lot likelier and $499 is not off the table.
original owners like myself would have had the Switch for 5+ years by the time this thing launches. I agree it's not the target demo for the Lite, but it should be the target demo for OG Switch owners looking to upgrade.
 
Nintendo has also additional components that make the price of the console go up significantly:
- the dock and especially the joycons
Apparently the production cost of each joycon is estimated at around 45 dollars......that is 90 dollars from the start.
That was at launch, Joycons have come down in retail price and are more in line with the PS5 controller when it comes to cost. The dock is basically a USB hub but considering the PS5 has a PSU while Switch doesn't, these costs are still covered mostly.

Another cost that isn't talked about enough is package and shipping costs, and Switch is far cheaper here, the box is half the size at best of the PS5, that means you can ship two switches for nearly the same price as 1 PS5. I don't think $400 is off the table at all, even Apple is selling a new product around that price.
 
There is a huge chance of 399 hybrid. Just because they are selling OLED for 50 dollars more to differentiate it from the base model doesn't mean they will sell it for 499. There are phones with A78 CPUs, 8 GB RAM, UFSs, multiple cameras, 5G and whatnot patents, and royalties selling for 399.
EDIT: PS5 sold at 499 stopped losing money. It is a huge motherboard with huge SOC, a lot of chips (RAM, SSD, custom chips, etc.), huge heatsink, packaging. Switch is a tiny motherboard with smaller SOC, less of all the expensive chips, the difference is that it has a screen slapped on its body (15 dollar part) and battery (cheap part).

I wouldn't say no chance. But I do think the chances are getting a bit lower, especially since there's no sign that electronic components are going to decrease in price; but rather signs are showing the complete opposite's happening.

I replied to person that basically said no chance for $399 price point,
while I personally think there is very good chance for $399, actually I dont see $499 price point or even more than that,
 
original owners like myself would have had the Switch for 5+ years by the time this thing launches. I agree it's not the target demo for the Lite, but it should be the target demo for OG Switch owners looking to upgrade.
Looking to upgrade, sure. Early adopters like us are definitely a target demo (for the OLED model too) but typically we tend not to be as price conscious as other demographics.
 
while I personally think there is very good chance for $399, actually I dont see $499 price point or even more than that,
I think a MSRP of $499.99 is definitely a possibility. Not a very high possibility, but still a possibility. $499.99's probably the absolute max as far as the MSRP's concerned.

Although I don't believe a MSRP of $399.99 is impossible, I'm personally leaning towards a MSRP of $449.99.
 
Nah, the target demographic for this product isn't that same as that for the Lite or original hybrid. This is a premium version geared heavily towards docked players, they'll charge a premium price for it. $399 is absolutely the minimum, I think $450 is a lot likelier and $499 is not off the table.
I'm afraid that this is what's likely. I don't think a high price for Drake will hurt Nintendo's sales much since they already have the OG and OLED flying off shelves. It's not like Nintendo would be blocking a large amount of the market from their ecosystem by overpricing only one of their four consoles. Cheaper Switch options will be out there, so families who don't want to pay a premium for hella gud grafficks can just buy an OLED or a base (assuming the OLED doesn't outright replace the base at Drake's launch), Nintendo will continue moving hardware and software, and we'll continue getting reports showing the Switch brand topping charts.

And when Nintendo does get to the point where they want a larger percentage of sales to go to Drake, they can pricedrop the whole lineup (save for Lite), and they'll have had time to observe the initial market reaction to Drake to determine what a good long-term price equilibrium would be for it.
 
0
Kind of seems like we are back in a holding pattern now. Couple weeks until GDC. Maybe something juicy will sneak out from there.
 
Quoted by: SiG
1
The PS5's $499 price point being profitable has been referenced more than a few times in this thread. If anyone here can provide any evidence proving that PS5 is profitable, please kindly point me to it. For the life of me I couldn't find any. It seems to be an urban legend originated from a shoddy translation/reporting by Bloomberg without any hard proof. Allow me to recap:

On May 26, 2021 (Sony IR Day 2021), Jim Ryan gave a presentation in which he claimed that "PS5 Standard Edition is expected to break even [in June 2021]" (image below). The keyword here is "expected". Also note that the cost of goods (COGS) does not include sales and marketing expenses (SG&A). Considering how much Sony spent on ads, that was a huge omission.

wh2sgW4.png


On August 4, 2021 (FY21 Q1 earnings, which ended in June), Bloomberg Japan reported (machine translation):
Regarding the profitability of PS5 (Standard Edition), which was expected to reach the break-even point in June, CFO Totoki said, "It is proceeding as planned."
It's quite interesting that Totoki did not confirm PS5 being break-even, but only that it was "proceeding".

The saga only grew stranger from here. On that same day Bloomberg News published a different version of the same article:
Sony Chief Financial Officer Hiroki Totoki said that the company’s key product, the $499 PlayStation 5, was no longer selling at a loss. The $399 PS5 Digital Edition is on track to have its loss offset by other hardware sales including peripherals and the PlayStation 4, the CFO added.
That's very different from the Japanese reporting. So which is the truth?

Surprisingly, neither version was backed up by Sony's official presentation transcript or Q&A summary—there was no statement regarding PS5's profitability. Thus either Bloomberg completely misquoted Totoki, or it was deliberately scrapped from the official documents.

On the contrary according to Sony's official releases for FY21 Q1 and Q2, they continued suffering losses from PS5's "strategic price points":

bO2Nb0y.png

9Q6fsO7.png


Even the most recent FY21 Q3 release only disclosed a "decrease in loss", a far cry from breaking even:

kOkVf6w.png


One'd think that if PS5 indeed has achieved profitability, Sony would've been hooting from the rooftop, banging pots and pans. The best PS fanboys can do even today is quoting the same Bloomberg News story and the countless regurgitated articles citing the same source. That said, it's quite possible I'm missing something, and I welcome to be corrected.

Edit: clarification
 
Last edited:
Looking to upgrade, sure. Early adopters like us are definitely a target demo (for the OLED model too) but typically we tend not to be as price conscious as other demographics.
OLED sold well, but It's unclear who are buying, could just be people getting 2nd Switches, replacing their older Switches and fence sitters. I misspoke, when I said upgrade I meant people looking for next-gen, just as PS4 owners had been talking about the PS5 2+ years before it actually launched. Those people are ready. I certainly am.

I don't see this being a Pro anymore.
 
I think a MSRP of $499.99 is definitely a possibility. Not a very high possibility, but still a possibility. $499.99's probably the absolute max as far as the MSRP's concerned.

Although I don't believe a MSRP of $399.99 is impossible, I'm personally leaning towards a MSRP of $449.99.
I feel that it is inevitable that pricing for a new successor console might be outside Nintendo's own comfort zone simply due to the inflation happening, not to mention the global chip shortage and other world changing events.

Almost all companies, including Apple, have hiked their prices above the normal "clean" breaks (i.e. $399 is not $449), so I suspect Nintendo will likely be forced to do similar and do target MSRP + $50 or so dollars.
Kind of seems like we are back in a holding pattern now. Couple weeks until GDC. Maybe something juicy will sneak out from there.
Seeing how a lot of the arguments are now centered around marketing and pricing (such as debates about whether or not this will be called "Pro" or "2", despite...you know, Nintendo not being Sony), I guess it would be best to wait until more info spills out.
Stuff about Sony's profitability
From what I understand, Playstations are sold at a loss, and are recouped by install base. Nintendo makes profit from their consoles Day 1. Perhaps the only exception was the WiiU, where they were more breaking even than profiting.

Again, Nintendo is not Sony, so using them as a measuring stick won't help in speculation.
 
Nintendo aren't crazy, they know they can't ask for more than 399 for one of their machine, that would put a lot of their target demographic out of reach.
When production numbers might not be as high as they wish, that can be an acceptable trade. Unless they absolutely feel they have to do "no price drops for 5 years" again or be seen as a failure.
 
0
OLED sold well, but It's unclear who are buying, could just be people getting 2nd Switches, replacing their older Switches and fence sitters. I misspoke, when I said upgrade I meant people looking for next-gen, just as PS4 owners had been talking about the PS5 2+ years before it actually launched. Those people are ready. I certainly am.

I don't see this being a Pro anymore.

Nate and Bloomberg both describe it as some kind of revision. I’m anticipating it as the equivalent of Microsoft launching Series X, but hypothetically* continuing to sell and advertise One X along with it for several years.

Maybe it’s going to eventually wholesale replace OG Switch, but I don’t see an ounce of marketing trying to accomplish that for a while.

*edit
 
Last edited:
Nate and Bloomberg both describe it as some kind of revision. I’m anticipating it as the equivalent of Microsoft launching Series X, but continuing to sell and advertise One X along with it for several years.

Maybe it’s going to eventually wholesale replace OG Switch, but I don’t see an ounce of marketing trying to accomplish that for a while.
MS stopped making One Xes.
 
Again, Nintendo is not Sony, so using them as a measuring stick won't help in speculation.
Justified or not, the price point and profitability of PS5 have been part of the discourse here in more than one occasion. Otherwise I wouldn't have bothered to debunk(?) the widely-held view. If one agrees with my presumption that the $499 PS5 is never profitable, it may put a damper on some rosier predictions of the Drake Switch specifications and pricing.
  • PS5 Standard Edition
    • 7nm, 8 core Zen 2, 36 CU RDNA2, 16GB memory, 825GB storage, Blu-ray drive
    • $499, not yet profitable after 4 quarters (see my post above on how I reached that conclusion)
  • Drake Switch (common predictions in this thread)
    • 5-8nm, 6-8 core A78, 12 SM Ampere, 8-12GB memory, 128-256GB storage, OLED + battery
    • $399-$499, profitable or at least break-even at launch
I don't know. It seems rather optimistic to me.

Edit: typo
 
Last edited:
I feel that it is inevitable that pricing for a new successor console might be outside Nintendo's own comfort zone simply due to the inflation happening, not to mention the global chip shortage and other world changing events.

Almost all companies, including Apple, have hiked their prices above the normal "clean" breaks (i.e. $399 is not $449), so I suspect Nintendo will likely be forced to do similar and do target MSRP + $50 or so dollars.

Seeing how a lot of the arguments are now centered around marketing and pricing (such as debates about whether or not this will be called "Pro" or "2", despite...you know, Nintendo not being Sony), I guess it would be best to wait until more info spills out.

From what I understand, Playstations are sold at a loss, and are recouped by install base. Nintendo makes profit from their consoles Day 1. Perhaps the only exception was the WiiU, where they were more breaking even than profiting.

Again, Nintendo is not Sony, so using them as a measuring stick won't help in speculation.
Slight correction. 8GB model WiiU & 3DS lost them money. The former was recouped with a game or two if I remember correctly. The latter did lose them money after slashing the price 80$. It was one of the reasons why they went into the red for the first time.

Speaking on pricing I am in agreement that Nintendo will probably shoot higher to make money. Due to chip shortage, inflation, and logistics issues. If anything the closest they’ll get to losing money is like the Lite model. Which didn’t lose them money but initial margins were slim. I also don’t see Nintendo making two models as that is a waste of resources and time.
 
0
There is a huge chance of 399 hybrid.

No way. I say 1% chance (can’t say zero just cause of “never say never” lol)

But the OLED is selling extremely well at $350.

No one would buy the OLED anymore if the 4K Switch was only $50 more. Even if they drop the price of OLED to $300 it would devalue that model’s existence too much.

But if Nintendo has market data showing $399 is the right price, they will get it there. The memory of the 3DS debacle must alsoo still be fresh in their minds.

The 3ds “debacle” was overpricing a new next gen console ecosystem beyond the value of what most people thought it was worth.

That has nothing to do with this model because it isn’t a flagship nex gen system that is supposed to create a userbase. The Switch ecosystem already exsists. This will be an optional add on model for those who want it. It’s fine if it sells Lite numbers. Doesn’t have to be so cost conscious. Plenty of graphics whore enthusiasts will buy it for $499.

I think a MSRP of $499.99 is definitely a possibility. Not a very high possibility, but still a possibility. $499.99's probably the absolute max as far as the MSRP's concerned.

Agreed.

I will reword it thought to say $450-$500 is an extremely high possibility.
 
The PS5's $499 price point being profitable has been referenced more than a few times in this thread. If anyone here can provide any evidence proving that PS5 is profitable, please kindly point me to it. For the life of me I couldn't find any. It seems to be an urban legend originated from a shoddy translation/reporting by Bloomberg without any hard proof. Allow me to recap:

On May 26, 2021 (Sony IR Day 2021), Jim Ryan gave a presentation in which he claimed that "PS5 Standard Edition is expected to break even [in June 2021]" (image below). The keyword here is "expected". Also note that the cost of goods (COGS) does not include sales and marketing expenses (SG&A). Considering how much Sony spent on ads, that was a huge omission.

wh2sgW4.png


On August 4, 2021 (FY21 Q1 earnings, which ended in June), Bloomberg Japan reported (machine translation):

It's quite interesting that Totoki did not confirm PS5 being break-even, but only that it was "proceeding".

The saga only grew stranger from here. On that same day Bloomberg News published a different version of the same article:

That's very different from the Japanese reporting. So which is the truth?

Surprisingly, neither version was backed up by Sony's official presentation transcript or Q&A summary—there was no statement regarding PS5's profitability. Thus either Bloomberg completely misquoted Totoki, or it was deliberately scrapped from the official documents.

On the contrary according to Sony's official releases for FY21 Q1 and Q2, they continued suffering losses from PS5's "strategic price points":

bO2Nb0y.png

9Q6fsO7.png


Even the most recent FY21 Q3 release only disclosed a "decrease in loss", a far cry from breaking even:

kOkVf6w.png


One'd think that if PS5 indeed has achieved profitability, Sony would've been hooting from the rooftop, banging pots and pans. The best PS fanboys can do even today is quoting the same Bloomberg News story and the countless regurgitated articles citing the same source. That said, it's quite possible I'm missing something, and I welcome to be corrected.

Edit: clarification

Sony claimed last August 2021 that they were no longer selling the $500 ps5 at a loss. (Sony CFO Totoki)

Which means they are still selling the $400 DE version at a loss.

Which means when the ps5 launched, the ps5 DE was selling at $100-$200 loss per unit sold.

Which means they’ve lost $1-$3 billion on hardware sales since launch.
 
Last edited:
My two cents - Nintendo will never go above $399 because of their target market. Even for an enthusiast 'Pro' model.
By the by, this same thing was said about Nintendo with a 300 dollar product.

And they just raised the platform price.

On top of that, the pandemic has shown that people are seemingly very willing to spend more, a lot more. For a lot of things.

So this doesn’t really seem matter to the mass market the way we think it does anymore. Especially if it’s a tiered approach where it makes it more digestible.
 
0
Sony claimed last August 2021 that they were no longer selling the $500 ps5 at a loss.
My post to which you were responding is to question that Bloomberg report. There is no official Sony financial documents stating that it ever broke even; at least none that I could find.
 
Please read this staff post before posting.

Furthermore, according to this follow-up post, all off-topic chat will be moderated.
Last edited:


Back
Top Bottom