One thing to consider:
Nintendo is not immune to commercial flops in the retail business. Many Nintendo-published games have bombed. It's easy to forget this because Switch has become so successful. We've deluded ourselves into believing that Nintendo makes money on everything they release.
To name a few Nintendo bombs: Ever Oasis, Codename S.T.E.A.M, The Wonderful 101, Tokyo Mirage Sessions #FE, Star Fox Zero, Excitebots, Sushi Striker, Eternal Darkness, Steel Diver, Wii Music, Sing Party, Chibi Robo Zip Lash, Amiibo Festival, Odama, Giftpia, Geist, Doshin the Giant, Nintendogs + Cats, Disaster Day of Crisis, Devil's Third.
A more ambitious, premium subscription service (like GamePass) would help bring attention to games that didn't do well in retail stores.