- Pronouns
- he/him
First: thanks for the insight, Emily! I appreciate your input here.Speaking as someone who works in marketing research (food and beverage industry), you would be surprised how fast consumer behavior/habits can dramatically change in five years. Especially in the entertainment industry. I've worked in marketing research for over decade, and I feel like I'm still always learning new things about consumer behavior.
I don't believe physical games will ever go away. There will always be a market for physical games. Mainly because publishers want to maintain relationships with retailers, and not everyone can afford access to high-speed internet.
However...
GamePass and Sony's subscription service will change consumer behavior toward video games. Just like YouTube, Netflix, Hulu, Disney+ and HBO Max changed our behavior toward video content. Just like Spotify and Tidal changed people's attitude toward consuming music. Just like Kindle Unlimited and Comixology are changing our behavior toward buying physical books.
We don't realize it right now, but NSO is (slowly) changing consumer attitudes toward buying retro games. After NSO, I'm not sure if Nintendo's audience could ever go back to paying $5 for each NES game individually. If some people don't think NSO is worth $50 a year, how will Nintendo convince today's audience to pay $10 for each N64 game?
I think subscription services will be the future of indie games. You would be surprised how many people discover indie games because they found them on GamePass. Years ago, it was easier for an indie game like Mutant Mudds to find an audience. But today, most indie games fail to get noticed. There's too many indie games releasing each week, the market has become way too competitive.
I tend to agree. I think Game Pass has already changed my video game playing/acquisition habits on Xbox. I still buy some games, but how I THINK about games has irrevocably changed.
I DO think NSO is the future of Nintendo's retro game availability, outside of "boutique-style" retro merchandise like the Game & Watch units. And I think I like it more than piecemeal purchases. I'm an old games enthusiast, so numerically speaking, I'm going to end up saving money in the long run haha. It does make me wonder: going forward, where do classic games and remakes/remasters cross paths, and how does that work? Does NSO stay limited to N64, and Gamecube games onward live in the realm of remasters? Do we end up in a world where Metroid Prime gets remastered in HD, but when Gamecube games eventually come to an old games subscription service, we get the original, non-remastered game on the service? With N64 being on NSO, are those games now barred from being remade/remastered? I'm not asking these expecting solid answers; we have no way of knowing how this is all going to work. It's just what I think about regarding this stuff.
On a complete tangent: I'd love to know the details of how consumer behaviour has changed in 5 years in an industry like food/beverage that has existed for like, centuries. Obviously I assume that info is probably NDA'd to heck and back, but it'd be interesting to see.