Here is the thing though, Nintendo gets to have their cake and eat it too. And we saw this with Metroid Prime Remastered:
It will go something like this:
1. Game releases, and all of the game fans buy it day 1, because why the hell not.
2. Positive word of mouth, day 1 videos of experiencing the game. This then positively affects reviewers as well
3. Reviews Trickle In, instead of on a single day, reviews regular came in every day for a week.
4. The game becomes the best reviewed game of the year.
5. Then, the public starts buying it in droves, and the game becomes sold out.
I am not saying that there won't be reviews. Because I guarantee that there will be reviews no matter what. But maybe early reviews might not be the best play for Zelda. Obviously, time will tell.
And they can still do the same thing, that BotW accolades trailer didn't even release a few weeks after launch. Same as this little gem:
That only worked with Metroid Prime Remastered because A) It’s a known quantity as a game, being a remaster, and B) Nobody knew it existed until it shadowdropped, which is important (rumors don’t matter). There are general expectations and a flow of things for new game releases that a shadowdrop circumvents.
If Nintendo didn’t send out early copies of TOTK, it would have a ton of negative side effects for a lot of reasons:
- Nintendo does not want any bad press. If they didn’t send out early copies, there would be a metric fuckton of articles, tweets, and YouTube videos all along the lines of “Nintendo not sending out early copies??? What are they hiding? Is the game actually bad? They have no confidence in it? etc. Doesn’t matter if that’s not true, it’s still bad press.
- It completely screws over games media. Reviews and guides are the single biggest traffic-drawers on all games media sites and platforms, so if everyone got the game at the same time on day one, especially for a game of this magnitude, then guides writers and reviewers would all be forced to basically crunch like crazy to get out that kind of content that generates that traffic as quickly as humanly possible. And they would HATE that (and rightfully so), which would lead to a lot of bad feelings and, yet again, bad press with tons of articles and videos about the situation, why they don’t have that content ready, etc., and it all makes Nintendo look like the bad guy.
- All of this combined, plus a lot of other stuff, puts a ton of focus exactly where Nintendo doesn’t want it: On real world situations and problems and failing expectations and external issues and drama and so on, and not on where they do want it: The game itself.
If the game is great, reviews drop that week and everyone just says “yep, it’s an amazing game and should be played by everyone.” Simple, easy. No drama. Otherwise, it causes a complete fiasco that would backfire badly.