Conversely, the iPad Pro is not being aimed at kids or families, certainly not at the $999 price. Right now the Switch is so cheap, that some families will have both an iPad or a Switch or Switch Lite for their kids, I've seen it at airports all the time. Some families might prefer to give kids a Switch instead of an iPad because it's "safer" in terms of not having a web browser or social media apps where they might be exposed to objectionable content. Or the kid wants to play Mario games so they end up getting the Switch as well. In the end, any portable device that plays games is a competitor for Switch 2, because it's going up against smartphone and tablet gaming as well as the Steam Decks and Windows Steam Deck competitors. If people are playing games on a non-Nintendo handheld, that's a problem for Nintendo because they are the dominant portable console maker. They have to make the Switch 2 compelling enough that someone thinking of getting their kid an iPad to play games on wants to (or their kid wants) the Switch 2 instead.