Sorry, I missed your other post.
I think the comparison to sports kinda nails it on the head, but probably not in the way you intended. Sport has become extremely commercialized and is very much all about money these days, but at its core sports is supposed to purely be about the competition, the winners and losers. Choosing and sticking with a team is tribalism, sure, but at the end of the day celebrating victory is celebrating human achievement, and critically the achievement of the player or team, not the corporation which owns them on any given day.
This isn't the case for consumer products. Console makers don't make consoles to win, they make them to sell a product and turn a profit. There's still tribalism and team mentality in the console space, but it's a bug, not an inherent feature. In fact, it's arguable that the logical endgame of this mentality is console wars, which is often pointed to as a quintessential example of how toxic video game discourse has become. You're not celebrating the designers, or those who manufactured the Switch. You're celebrating Nintendo, the corporation. And it's not really a celebration of human achievement - this is very much a product being made in a capitalist system, and I hope nobody is naive enough to think that the best products or most worthy creators are the ones that usually get rewarded in such a system.
Now, I should point out that I'm not saying no one should be happy about the Switch's success. We enjoy Nintendo video games, and so it's natural to want Nintendo to succeed to a point. If Nintendo doesn't succeed, there's the potential that they don't make another console, or scale down budgets for their games, which is obviously against our interests as people who enjoy those games. But we long ago soared past that point. Nintendo continuing to see record profits isn't going to increase the likelihood of future consoles or games - those are guaranteed at this point - it's just going to pad the pockets of shareholders. And hoping for the milestone of beating a specific other console, a milestone which I doubt Nintendo even really cares about, is nothing more than fanboyism and console warring in my opinion.