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News nintendo.co.jp is being retired, replaced with nintendo.com/jp starting February 26th (update: NoE also as of April 9th)

Reader mode
Noob questions:
  1. What are the implications of doing this?
  2. What does changing the top-level domain accomplish?
It seems like such a small change yet also something Nintendo could have done ages ago if it was going to at all. Putting my IT hat on, .com is used more for commercial entities in the United States. Shouldn’t this not matter to a Japanese company’s Japanese website? Or is .com merely a more common TLD? Just seems weird for Nintendo to retire a URL it’s had since like ever and in 2024 no less.
 
Catsylvania said:
Noob questions:
  1. What are the implications of doing this?
  2. What does changing the top-level domain accomplish?
It seems like such a small change yet also something Nintendo could have done ages ago if it was going to at all. Putting my IT hat on, .com is used more for commercial entities in the United States. Shouldn’t this not matter to a Japanese company’s Japanese website? Or is .com merely a more common TLD? Just seems weird for Nintendo to retire a URL it’s had since like ever and in 2024 no less.
Click to expand...
Really there is no implication on this. They are not retiring co.jp since they are using that domain to redirect to the new one and the tweet mentions that some pages will still use the co.jp domain(my guess is for any documentation where it just would be messy trying to apply re-direction rules like the manuals or any previous IR reports. My guess it's to keep it simple, since the japanese eshop already uses .com ( https://store-jp.nintendo.com/ )
 
I'd say it is because people would generally look faster for a dot.com site internationally in favor of a dot.co website. I can't think of any other reason.
 
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Switch 2 is still being announced in March clearly.

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Picture in tweet summarises it: Nintendo.co.jp is being replaced by Nintendo.com/jp. While some links have been migrated, it’s likely this will cause a lot of old individual game pages to be lost.
 
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Stinky Horse said:
must be strapped for cash and can't afford to keep the domain
Click to expand...
LOL If that was the case they wouldn't be keeping it registered for the redirect

The JP domain's HTTPS certificate expires in March (00:00 GMT on the 24th to be precise). This saves them a small amount of cash and is probably going to coincide with a website redesign that would've gone with the new hardware announcement.

We're also going to be getting an update to the NSO app soon too. No idea what that contains but it certainly feels like even if the new hardware was delayed the rest of the company is still moving forward.
 
Is something going on with the Nintendo FB and IG as well? I noticed the facebook.com/nintendo and instagram.com/nintendo URLs have been down for a few days now at least.
 
sd said:
instagram.com/nintendo
Click to expand...
I could have sworn NoA was using instagram.com/nintendo. I did a google search for the URL and found that they link to it in Play Nintendo video descriptions. It seems like newer videos on the main YouTube channel are linking to /nintendoamerica though.

edit: Also found a Tweet from the Fire Emblem account that links to it:
 
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Yamanoi said:
Not a fan of NOA's influence :(
Click to expand...
The Domain of the US site already is nintendo.com/us. When they change this (and imagine that all their other sites like the European and other asian ones are affected too), then I am sure that when you access in future just nintendo.com, you will redirected to your language depending on what region you live in. Because at the moment if you access nintendo.com you will just get to the US site, with when not being in the US and trying to buy something getting a notification to search for your country yourself on their region page, which is not really an elegant solution.

With this change they actually lose in some way an America focus with their domains, so the opposite is happening of what you are suggesting.
 
lexony said:
The Domain of the US site already is nintendo.com/us. When they change this (and imagine that all their other sites like the European and other asian ones are affected too), then I am sure that when you access in future just nintendo.com, you will redirected to your language depending on what region you live in. Because at the moment if you access nintendo.com you will just get to the US site, with when not being in the US and trying to buy something getting a notification to search for your country yourself on their region page, which is not really an elegant solution.

With this change they actually lose in some way an America focus with their domains, so the opposite is happening of what you are suggesting.
Click to expand...
Yeah. Having consistency across regions with their internet domain structure is more helpful as a global website than anything.
 
I hope they do this for the European websites and give them a face-lift soon. The UK website, for example, feels really archaic and isn't as nice to navigate as the American one.

There definitely are some benefits to doing this, at least from a cyber security perspective. Easier to manage common security measures if most of your content sits under the same [sub]domain.
 
buildz said:
I hope they do this for the European websites and give them a face-lift soon. The UK website, for example, feels really archaic and isn't as nice to navigate as the American one.

There definitely are some benefits to doing this, at least from a cyber security perspective. Easier to manage common security measures if most of your content sits under the same [sub]domain.
Click to expand...
That definitely is another potential benefit. Bringing the JP, NA, and EU sites in line will make for easier security and maintenance. It could also make it easier to roll out things like game/series-specific subdomains that are built for international audiences from the ground up.

The JPN Nintendo site has a great section on the FE franchise and its history, for example. But the North American FE presence is severely lacking. If you go to fire-emblem.com, for example, it still redirects to the NA digital store page for Three Houses.
 
Hailinel said:
That definitely is another potential benefit. Bringing the JP, NA, and EU sites in line will make for easier security and maintenance. It could also make it easier to roll out things like game/series-specific subdomains that are built for international audiences from the ground up.

The JPN Nintendo site has a great section on the FE franchise and its history, for example. But the North American FE presence is severely lacking. If you go to fire-emblem.com, for example, it still redirects to the NA digital store page for Three Houses.
Click to expand...
I really hope that then their Web-Dev/Content teams on all locations are then able to work together and can decide on things. It would be a great use of their resources of having I imagine quite a respectable workforce which they'd otherwise have to lay off. Because who'd need an US/European Web-Dev team or even marketing people who come up with their own content specific to the region, when the website is outside of content localization mainly handled by Japan?

I fear a bit that the individuality gets lost even more, I mean Nintendo's approach of more uniform marketing started essentially with the Switch. Though I imagine that they probably rather want to have more control from one centralized place (Japan).
 
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It's important to mention that the tweet says that this doesn't apply to all pages, so it's not just a general domain redirection (which could cause issues if the server using .com doesn't have those resources)
 
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shoptroll said:
LOL If that was the case they wouldn't be keeping it registered for the redirect

The JP domain's HTTPS certificate expires in March (00:00 GMT on the 24th to be precise). This saves them a small amount of cash and is probably going to coincide with a website redesign that would've gone with the new hardware announcement.

We're also going to be getting an update to the NSO app soon too. No idea what that contains but it certainly feels like even if the new hardware was delayed the rest of the company is still moving forward.
Click to expand...
Do you have more information on the NSO app update? I don't remember hearing about that. Was that announced somewhere, and is this about the smartphone app specifically?
 
kirbyfan407 said:
Do you have more information on the NSO app update? I don't remember hearing about that. Was that announced somewhere, and is this about the smartphone app specifically?
Click to expand...
www.nintendolife.com

Switch Online's Mobile App No Longer Compatible With Older OS

The new update has arrived
www.nintendolife.com www.nintendolife.com

I was looking at the notifications in it today and there was a notice in there about an update coming at the end of the month... Which already automatically downloaded yesterday and it doesn't really seem to do much new aside from bumping the minimum iOS version needed.

In other words, total nothing burger aside from the coincidental timing.
 
shoptroll said:
www.nintendolife.com

Switch Online's Mobile App No Longer Compatible With Older OS

The new update has arrived
www.nintendolife.com www.nintendolife.com

I was looking at the notifications in it today and there was a notice in there about an update coming at the end of the month... Which already automatically downloaded yesterday and it doesn't really seem to do much new aside from bumping the minimum iOS version needed.

In other words, total nothing burger aside from the coincidental timing.
Click to expand...
Ah, okay. Bummer. I suspect this concept of an NSO app has untapped potential. I've never used the app for anything except finding my Friend Code to share it.
 
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This is happening for Europe and South Africa right now.


www.nintendo.com

Nintendo UK's official site

Discover Nintendo Switch, Nintendo 3DS, Nintendo 2DS, Wii U and amiibo. Get console support, games info, Nintendo news and learn about My Nintendo.
www.nintendo.com www.nintendo.com
www.nintendo.com

Nintendo's official website for South Africa

Discover Nintendo Switch, Nintendo 3DS, Nintendo 2DS, Wii U and amiibo. Get console support, games info, Nintendo news and learn about My Nintendo.
www.nintendo.com www.nintendo.com
 
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