Wood Hawker: [on the success of New Horizons during the pandemic] "It was weirdly perfect timing. I mean, there's a reason why it sold 44 million copies. One in every three people that had the Switch."Animal Crossing New Horizons a confirmed flop. Pack it up, all.
Wood Hawker: [on the success of New Horizons during the pandemic] "It was weirdly perfect timing. I mean, there's a reason why it sold 44 million copies. One in every three people that had the Switch."
Kit Ellis: "They were not upset by that performance."
Source: Nontendo Podcast #86 @ 1hr34m33s
Fanboy brain... is it really hard to accept that Nintendo is the kind of company that is always expecting insane performances? Its befitting of what we know about their workplace cultureTranslation : "Even in our new job asoutrage merchantsinfluencers, we're going to struggle to sell that one"
it is?Fanboy brain... is it really hard to accept that Nintendo is the kind of company that is always expecting insane performances? Its befitting of what we know about their workplace culture
The scenarios they’re painting here are pretty hard to believe. Needs more context. Sounds to me like they’re just digging their heels in to defend their initial takeKit Ellis: "We've kind of reached the point where people either have forgotten or we've reached new people who don't know where we've come from so sometimes we'll say things and people will go: "What gives you the right to say that?' It's like, this was our lives. We did a video the other day on the financial results and the sales of Tears Of The Kingdom which we though was mmm… Nintendo might find these to be a little disappointing and some people did not like that statement. It's like, we have been in these meetings where a game will break a record and people will say: 'Yeah, that's not good enough. You need to do more.'"
Krysta Yang: "Inside Nintendo too it was very much like a, whenever they had like a sales forecast, if we sell X amount then it's, you guys have met the forecast. They were notorious for basically like, once you made the insane forecast they're like: 'Actually, the new forecast is like twenty million more so you guys actually failed.' That would happen like almost every single launch."
Why would they lie?The scenarios they’re painting here are pretty hard to believe. Needs more context. Sounds to me like they’re just digging their heels in to defend their initial take
Don’t think they’re lying but it’s a whole bunch of “they” did this and “they” did that. It’s all vague and there’s context missing.Why would they lie?
did you work there for over 10 years?Don’t think they’re lying but it’s a whole bunch of “they” did this and “they” did that. It’s all vague and there’s context missing.
I get why they may not want to delve too deep since it’s their former employer, but there’s not much to engage with. It’s hard to take serious at face value.
This is close to a logical fallacy: Kit & Krysta have authority (they worked at Nintendo), so what they say must be true.Kit Ellis: "We've kind of reached the point where people either have forgotten or we've reached new people who don't know where we've come from so sometimes we'll say things and people will go: "What gives you the right to say that?' It's like, this was our lives. We did a video the other day on the financial results and the sales of Tears Of The Kingdom which we though was mmm… Nintendo might find these to be a little disappointing and some people did not like that statement. It's like, we have been in these meetings where a game will break a record and people will say: 'Yeah, that's not good enough. You need to do more.'"
Krysta Yang: "Inside Nintendo too it was very much like a, whenever they had like a sales forecast, if we sell X amount then it's, you guys have met the forecast. They were notorious for basically like, once you made the insane forecast they're like: 'Actually, the new forecast is like twenty million more so you guys actually failed.' That would happen like almost every single launch."
Did you?did you work there for over 10 years?
Exactly, wonder what they’re referring to because it’s not adding up...I do wonder what games they are talking about Nintendo being dissapointed in when they were there
List of best-selling Nintendo Switch video games - Wikipedia
en.wikipedia.org
Apparently they heard this often so what were they referring to? Most of the games here broke records
Fanboy brain... is it really hard to accept that Nintendo is the kind of company that is always expecting insane performances? Its befitting of what we know about their workplace culture
Former employees*outside of clickbait YouTubers
I don't get what risk aversion has to do with sales forecastsIt's that exact kind of risk aversion that let them make it through the Wii U era without having to make massive staff cuts for example.
I think we really need to admit, that NoA is purely a marketing arm for Nintendo. Meaning that, yes, they will always push for even better sales, and forecasts. Now, does this mean that the higher ups have insane expectations for each of their titles, and pump the budget up for games?...I do wonder what games they are talking about Nintendo being dissapointed in when they were there
List of best-selling Nintendo Switch video games - Wikipedia
en.wikipedia.org
Apparently they heard this often so what were they referring to? Most of the games here broke records
Risk aversion in sales forecasts means a company understands their budgets & sales context, so when they forecast it is within reason.Former employees*
I don't get what risk aversion has to do with sales forecasts
This is close to a logical fallacy: Kit & Krysta have authority (they worked at Nintendo), so what they say must be true.
I don't assume that K&K are liars, obviously. At the same time, I won't believe everything they say. Is it supported by factual evidence and data points? Does the fact that they worked at Nintendo make it more believable?
For example, if K&K argued that "Nintendo was disappointed TotK didn't win TGA Game of the Year Awards", I would believe them:
- Even though Nintendo doesn't really care about TGA, Zelda is their "big" series and realistically the only chance they have to win the awards;
- BotW won the award;
- They made a new artwork for TGA, which they recycled for the "Best Action Adventure" award;
- TGA is glorified marketing, and Kit & Krysta worked in marketing. The guy behind TotK marketing likely worked under K&K, or at least knew them.
But what they said is a lot weaker, and it's hard to find pieces of evidence supporting their claim:
- TotK sold in a few months 2/3 of what BotW sold in years;
- Most sequels do not sell as well as the original games. Moreover, TotK was BotW 2, and thus lacked an appealing new "wow" factor for people who had enough of BotW;
- Nintendo seems to have realistic projections for their games. For example, Samus Returns sold less than a million on 3DS, and many people thought the series was once again dead. Nintendo knew it was a late 3DS game and greenlit Metroid Dread. If Nintendo were often dissatisfied, this would have come up in investor meetings (it did in the Wii U era, and to an extent for their failed attempts to convert 2D Mario players to 3D Mario players);
- Are they talking about North American sales? WorldWide sales? In Japan, I think they sold most of the copies they shipped.
IMHO, it would have been more interesting to frame the discourse around "TotK might not sell as good as BotW, and it has worse legs. Why?", focusing on how to market a sequel, why not everybody who bough the previous games will come back, and so on. K&K's opinion based on their marketing background would have been insightful.