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This week's Nintendo Direct was no exception, giving us clarity on a lot of the release schedule for Switch in the coming year or so.
That transparency can only go so far, though, and the challenge for Nintendo Direct's format right now is the same as the challenge for Nintendo more broadly – how do you communicate with players about the software pipeline when, behind the scenes, more and more of that pipeline is being diverted towards a console you haven't started talking about yet?
To be clear, Nintendo finds itself with a very high-quality problem here. It's just launched Tears of the Kingdom to commercial success and rave reviews – the game is selling gangbusters and will be one of the most-played and most-discussed games of 2023. The company couldn't have hoped for a bigger exclusive title to keep the Switch afloat through what is likely its last major year on the market.
We'll see what the company has planned sooner rather than later, you'd imagine. With TotK safely out the door and no risk of sales cannibalisation remaining, Nintendo will probably start talking about its new hardware over the summer, or by autumn at the latest.
Talking about new hardware, though, is easy. Talking about what that's doing to your software pipeline – that's hard. The catch, of course, is that the original Switch is still doing very well – and that there are tens of millions of consumers who just bought the hardware in the past couple of years, so for them, it's a pretty new platform.
Handling these transitions is always a major challenge for a platform holder – you want people excited about a new platform, but you also don't want to leave your existing installed base feeling abandoned, or make relatively new owners feel like they just paid good money for something that's already obsolete. The complexity of managing that balance is compounded by the scarcity of development resources; every resource that goes into creating software for the existing platform is a resource that's not building software for the new system you're going to be trying to sell in a few short months.
Nintendo's strategy for squaring that circle – at least in the coming months, with early details of the Switch's eventual replacement likely to appear before the end of the year – seems to rest very heavily on remakes and re-releases, not just of its own titles but also of back catalogue titles from across the industry."
TLDR
The recent Nintendo Direct shed light on the Switch's 1 upcoming releases, but the challenge lies in discussing future titles amidst launch of a new console. Nintendo's current situation is favorable due to the successful launch of TOTK, which is supporting the Switch in its likely final major year. Nintendo may start discussing the new hardware in the summer or by the fall. The challenge is ensuring existing Switch 1 users, especially those who recently purchased the console, don't feel abandoned or that their device is becoming obsolete. Nintendo's current Switch 1 strategy appears to focus on remakes and re-releases of titles in the industry