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It's 100% for click bait review engagement. Like I said in the JSS thread, if you actually didn't want negative attention from giving games "too low/high" review scores relative to the average you'd stop doing scored reviews. The problem is when you do that the engagement you get for reviews drops like a stone, which means less money. Now I'm not suggesting most reviewers intentionally give games a low/high score for attention, but I do think they aren't upset when they have an outlier opinion.