ItWasMeantToBe19
Manakete
Just wanted to add my (somewhat long) thoughts about this in thread form as this discourse is pretty frequent and frustrating.
1. Buying a publisher is generally not good for consumers, but it also can be bad for the publishers doing the purchase themselves.
Microsoft has bought publishers because they're desperate for IP and devs, but it adds a massive amount of redundancies that make it hard to swallow if you're not very desperate.
You end up adding
Another localization department
Another overseas publishing department
Another marketing department
Another QA department
Another customer service department
Another indie relations department
And so on and so forth.
You probably need more people in these departments after you expand… But not as many as you absorb from buying another publisher.
What happens a lot of time following consolidation like this is layoffs and the closure of the redundant department, which are both bad in general and actually pretty expensive for the business doing the purchase. Nintendo seems to try to avoid doing layoffs so if they buy a publisher, they’ll end up just paying a ton of people to do things that… They already have other people doing…
2. Other gaming publishers have diversified and licensed so much that their purchase would lead to significant headaches for Nintendo.
Let’s look at the most discussed potential gaming purchase for Nintendo, Sega. If Nintendo buys Sega, they are inheriting:
Total War and its developer
Football Manager and its developer
Phantasy Star Online 2 and its developer
Angry Birds and its developer
Two Point Campus/Hospital and its developer
Relic (an RTS studio)
Amplitude (a studio that makes Civ-like titles)
Other mobile devs
These games… CAN transition over to console… But that’s not where their audience is.
Mobile games like Angry Birds may be OK for Nintendo to publish, but I’m very uncertain if Nintendo would want to publish PC games at all. It would start constant rumors about if Nintendo would follow the lead of Microsoft and Sony of publishing other first-party games on PC. Nintendo could create a separate publishing label for PC games, but this would also be a pain. They could try to sell off parts of the publisher they bought that they don’t want, but this could be even harder.
Let’s look at the publisher that most desperately wants to be bought, EA. If Nintendo buys EA, they now have to deal with licensing deals for FC, the NFL, college football, Star Wars (four separate Star Wars sub-franchises at a minimum!), Iron Man, Black Panther, UFC, and so on and so forth. They will be losing a huge chunk of revenue to Disney and other partners for their upcoming games, may have to keep many games multiplatform (Madden in particular), and have to deal with many other contract headaches. Namco offers similar issues with their anime licensing.
Other publishers have a lot of non-gaming stuff Nintendo would have no interest in. If Konami is purchased by Nintendo, Nintendo can now own a bunch of gyms and gambling machines and a bunch of other random non-gaming stuff….. I don’t know if they want more (or any?) of these?
3. You can want to buy a developer or publisher, but they have to want to be bought.
I mean, you can do a hostile takeover of some publicly traded company but… That’s a really bad idea as then the devs could just leave.
And many devs aren’t publicly traded and many publishers have family ownership.
4. Nintendo has generally bought devs they have a relationship with.
Nintendo’s recent purchases were of Nintendo Pictures, Next Level Games, and SRD. Nintendo Pictures (formerly Dynamo Pictures) was not that close with Nintendo (having worked on only Other M and some Pikmin shorts for Nintendo IIRC), but SRD had been a Nintendo partner since… Literally the early 1980s and Next Level Games had been working exclusively with Nintendo for many years prior to their purchase. It’s possible Nintendo could buy a developer that they have very little working experience with, but I would assume they would not and I feel this assumption is fairly reasonable (if Nintendo was interested in buying someone, they would probably have them work on something first imo). With this assumption in mind, let’s look at some of their partners.
Extremely close
Game Freak (Pokemon)
Creatures (Pokemon)
HAL (Kirby)
Intelligent Systems (Fire Emblem, Paper Mario, and WarioWare)
Camelot (Mario Sports, Golden Sun)
Very close
Namco Studio S and associated technology team (Smash Bros, Mario Sports, and Mario Kart)
Good Feel (recent Yoshi titles, Kirby Epic Yarn, Wario Land Shake It)
Grezzo (Zelda graphical remakes, Miitopia)
Fairly close:
Mercury Steam (2D Metroid)
Platinum (Astral Chain, Bayonetta)
Eighting (Pikmin 4, Pikmin 3 Deluxe)
Omega Force (Warriors titles)
Ubisoft Milan (Mario+Rabbids)
Indieszero (Sushi Striker)
Arika (the Battle Royale games other than F-Zero, Nintendo 3D classics, Dr. Luigi)
Arzest (Hey Pikmin, Yoshi’s New Island)
Have worked together but not much:
Team Ninja (Marvel Ultimate Alliance 3, Metroid Other M, more)
Kou Shibusawa (Fire Emblem Three Houses)
Artepiazza (Mario RPG Remake)
ILCA (Pokemon BDSP)
Tantalus (Skyward Sword and Twilight Princess remasters)
Brace Yourself (Zelda Crypt of Necromancer game)
This is somewhat subjective, but I don’t know how much people would disagree with it.
Let’s separate these devs into categories
Nintendo would buy if the dev wanted to be bought/publisher wanted to sell them: Game Freak, Creatures, HAL, Intelligent Systems, Namco Studio S.
All too close to Nintendo not to be purchased if they were looking to sell.
Nintendo would probably buy if the developer wanted to be bought: Good Feel, Grezzo, Camelot, Mercury Steam
All except Camelot have some non-Nintendo appeal to various groups, but they’re closer to Nintendo than anyone else.
Off the table: Platinum, ILCA, Tantalus
Khu says Game Freak really disliked ILCA’s work on BDSP so that probably kills the relationship and ILCA is already working closely with Namco. Tantalus was just bought by a VC… thing. Platinum appears to have taken on too many employees and seems in pretty severe danger and probably would only try to sell if they’re about to go bankrupt. As shown with Vanpool and Alpha Dream, Nintendo won’t save their partners if they’re dying.
Probably off the table: Team Ninja, Omega Force, Kou Shibusawa, Ubisoft Milan, Artepiazza
Outside of Artepiazza, these are all owned by major publishers who I doubt have interest in selling off their studios right now. Team Ninja and Omega Force and Kou Shibusawa is like… Most of KT’s significant output? Nintendo would probably have interest in all of these devs, but it’s not very likely they would be available for purchase. Nintendo would probably also be outbid for Team Ninja as well if they went up for sale as other publishers are a better fit. I don’t know if Nintendo has worked enough with Artepiazza to pull the trigger if they became available for sale either (I would assume that Square Enix would have more interest than Nintendo due to Artepiazza having a much closer relationship to Square historically).
Have no feel on if Nintendo would buy them if they were up for purchase: Eighting, indieszero, Brace Yourself, Arzest, Arika
So who will Nintendo buy? … I don’t know because I don’t know who is going to be for sale.
If any of the devs in the “Nintendo would definitely or probably buy” categories ask to be bought, I expect Nintendo to buy them. Every other dev seems a lot less likely to either be sold or for Nintendo to buy them if they come up for sale. People should probably ask for Nintendo to collaborate first with a dev before asking them to buy a dev.
In terms of publisher acquisitions, I don’t see Nintendo buying any major established game publisher. Sega, EA, and Ubisoft are the most likely game publishers to be sold, but Sega and EA are just abysmal fits for Nintendo and a Ubisoft purchase comes with just so many contracts and studios and licenses and problems that it’s hard to imagine anyone buying them. Sega seems like a much better fit for Sony or Netflix or Microsoft, while EA is a much better fit with Disney.
Nintendo would probably have interest in buying Square Enix or Capcom if they came up for sale, but those two companies will not be up for sale most likely and Sony is a much better fit for both companies business wise due to both companies relying so much on PC. Nintendo may have interest in Namco-Bandai, but I’m not sure the fit is great as most of their value is from licensed properties or Gundam toys.
The only publisher I could see Nintendo purchasing is Koei Tecmo due to how frequently Nintendo has hired various KT developers (Omega Force in particular, but not only them), but again, purchasing a publisher is a major pain and that will lead to many legal battles and redundancies (and KT doesn’t seem likely to want to be bought either). KT also has an fairly high market cap ($3.6B last I checked) and doesn’t have many IPs of their own Nintendo would seem too interested in. Nintendo would probably let Gust keep making Atelier, but that doesn’t really move the needle financially. Would Nintendo gain very much from having Ninja Gaiden or Nioh? ….Maybe? Would Dead or Alive continue with Nintendo? No.
Nintendo has interest in Fatal Frame, but it’s again not much of a needle mover. Romance of the Three Kingdoms and Nobunaga’s Ambition and Dynasty Warriors also seem unlikely to be continued if Nintendo purchased the publisher as Nintendo would likely have those devs focus on Fire Emblem and various Nintendo Warriors spinoffs. Nintendo would be spending more than $3.6B on a publisher just to get some dev studios they want. It seems really unlikely unless Nintendo is just really desperate to add a bunch of devs (and KT decides randomly to sell).
Overall, just don’t see a publisher acquisition and the list of devs they could buy is basically just devs that already near exclusively work for them.
1. Buying a publisher is generally not good for consumers, but it also can be bad for the publishers doing the purchase themselves.
Microsoft has bought publishers because they're desperate for IP and devs, but it adds a massive amount of redundancies that make it hard to swallow if you're not very desperate.
You end up adding
Another localization department
Another overseas publishing department
Another marketing department
Another QA department
Another customer service department
Another indie relations department
And so on and so forth.
You probably need more people in these departments after you expand… But not as many as you absorb from buying another publisher.
What happens a lot of time following consolidation like this is layoffs and the closure of the redundant department, which are both bad in general and actually pretty expensive for the business doing the purchase. Nintendo seems to try to avoid doing layoffs so if they buy a publisher, they’ll end up just paying a ton of people to do things that… They already have other people doing…
2. Other gaming publishers have diversified and licensed so much that their purchase would lead to significant headaches for Nintendo.
Let’s look at the most discussed potential gaming purchase for Nintendo, Sega. If Nintendo buys Sega, they are inheriting:
Total War and its developer
Football Manager and its developer
Phantasy Star Online 2 and its developer
Angry Birds and its developer
Two Point Campus/Hospital and its developer
Relic (an RTS studio)
Amplitude (a studio that makes Civ-like titles)
Other mobile devs
These games… CAN transition over to console… But that’s not where their audience is.
Mobile games like Angry Birds may be OK for Nintendo to publish, but I’m very uncertain if Nintendo would want to publish PC games at all. It would start constant rumors about if Nintendo would follow the lead of Microsoft and Sony of publishing other first-party games on PC. Nintendo could create a separate publishing label for PC games, but this would also be a pain. They could try to sell off parts of the publisher they bought that they don’t want, but this could be even harder.
Let’s look at the publisher that most desperately wants to be bought, EA. If Nintendo buys EA, they now have to deal with licensing deals for FC, the NFL, college football, Star Wars (four separate Star Wars sub-franchises at a minimum!), Iron Man, Black Panther, UFC, and so on and so forth. They will be losing a huge chunk of revenue to Disney and other partners for their upcoming games, may have to keep many games multiplatform (Madden in particular), and have to deal with many other contract headaches. Namco offers similar issues with their anime licensing.
Other publishers have a lot of non-gaming stuff Nintendo would have no interest in. If Konami is purchased by Nintendo, Nintendo can now own a bunch of gyms and gambling machines and a bunch of other random non-gaming stuff….. I don’t know if they want more (or any?) of these?
3. You can want to buy a developer or publisher, but they have to want to be bought.
I mean, you can do a hostile takeover of some publicly traded company but… That’s a really bad idea as then the devs could just leave.
And many devs aren’t publicly traded and many publishers have family ownership.
4. Nintendo has generally bought devs they have a relationship with.
Nintendo’s recent purchases were of Nintendo Pictures, Next Level Games, and SRD. Nintendo Pictures (formerly Dynamo Pictures) was not that close with Nintendo (having worked on only Other M and some Pikmin shorts for Nintendo IIRC), but SRD had been a Nintendo partner since… Literally the early 1980s and Next Level Games had been working exclusively with Nintendo for many years prior to their purchase. It’s possible Nintendo could buy a developer that they have very little working experience with, but I would assume they would not and I feel this assumption is fairly reasonable (if Nintendo was interested in buying someone, they would probably have them work on something first imo). With this assumption in mind, let’s look at some of their partners.
Extremely close
Game Freak (Pokemon)
Creatures (Pokemon)
HAL (Kirby)
Intelligent Systems (Fire Emblem, Paper Mario, and WarioWare)
Camelot (Mario Sports, Golden Sun)
Very close
Namco Studio S and associated technology team (Smash Bros, Mario Sports, and Mario Kart)
Good Feel (recent Yoshi titles, Kirby Epic Yarn, Wario Land Shake It)
Grezzo (Zelda graphical remakes, Miitopia)
Fairly close:
Mercury Steam (2D Metroid)
Platinum (Astral Chain, Bayonetta)
Eighting (Pikmin 4, Pikmin 3 Deluxe)
Omega Force (Warriors titles)
Ubisoft Milan (Mario+Rabbids)
Indieszero (Sushi Striker)
Arika (the Battle Royale games other than F-Zero, Nintendo 3D classics, Dr. Luigi)
Arzest (Hey Pikmin, Yoshi’s New Island)
Have worked together but not much:
Team Ninja (Marvel Ultimate Alliance 3, Metroid Other M, more)
Kou Shibusawa (Fire Emblem Three Houses)
Artepiazza (Mario RPG Remake)
ILCA (Pokemon BDSP)
Tantalus (Skyward Sword and Twilight Princess remasters)
Brace Yourself (Zelda Crypt of Necromancer game)
This is somewhat subjective, but I don’t know how much people would disagree with it.
Let’s separate these devs into categories
Nintendo would buy if the dev wanted to be bought/publisher wanted to sell them: Game Freak, Creatures, HAL, Intelligent Systems, Namco Studio S.
All too close to Nintendo not to be purchased if they were looking to sell.
Nintendo would probably buy if the developer wanted to be bought: Good Feel, Grezzo, Camelot, Mercury Steam
All except Camelot have some non-Nintendo appeal to various groups, but they’re closer to Nintendo than anyone else.
Off the table: Platinum, ILCA, Tantalus
Khu says Game Freak really disliked ILCA’s work on BDSP so that probably kills the relationship and ILCA is already working closely with Namco. Tantalus was just bought by a VC… thing. Platinum appears to have taken on too many employees and seems in pretty severe danger and probably would only try to sell if they’re about to go bankrupt. As shown with Vanpool and Alpha Dream, Nintendo won’t save their partners if they’re dying.
Probably off the table: Team Ninja, Omega Force, Kou Shibusawa, Ubisoft Milan, Artepiazza
Outside of Artepiazza, these are all owned by major publishers who I doubt have interest in selling off their studios right now. Team Ninja and Omega Force and Kou Shibusawa is like… Most of KT’s significant output? Nintendo would probably have interest in all of these devs, but it’s not very likely they would be available for purchase. Nintendo would probably also be outbid for Team Ninja as well if they went up for sale as other publishers are a better fit. I don’t know if Nintendo has worked enough with Artepiazza to pull the trigger if they became available for sale either (I would assume that Square Enix would have more interest than Nintendo due to Artepiazza having a much closer relationship to Square historically).
Have no feel on if Nintendo would buy them if they were up for purchase: Eighting, indieszero, Brace Yourself, Arzest, Arika
So who will Nintendo buy? … I don’t know because I don’t know who is going to be for sale.
If any of the devs in the “Nintendo would definitely or probably buy” categories ask to be bought, I expect Nintendo to buy them. Every other dev seems a lot less likely to either be sold or for Nintendo to buy them if they come up for sale. People should probably ask for Nintendo to collaborate first with a dev before asking them to buy a dev.
In terms of publisher acquisitions, I don’t see Nintendo buying any major established game publisher. Sega, EA, and Ubisoft are the most likely game publishers to be sold, but Sega and EA are just abysmal fits for Nintendo and a Ubisoft purchase comes with just so many contracts and studios and licenses and problems that it’s hard to imagine anyone buying them. Sega seems like a much better fit for Sony or Netflix or Microsoft, while EA is a much better fit with Disney.
Nintendo would probably have interest in buying Square Enix or Capcom if they came up for sale, but those two companies will not be up for sale most likely and Sony is a much better fit for both companies business wise due to both companies relying so much on PC. Nintendo may have interest in Namco-Bandai, but I’m not sure the fit is great as most of their value is from licensed properties or Gundam toys.
The only publisher I could see Nintendo purchasing is Koei Tecmo due to how frequently Nintendo has hired various KT developers (Omega Force in particular, but not only them), but again, purchasing a publisher is a major pain and that will lead to many legal battles and redundancies (and KT doesn’t seem likely to want to be bought either). KT also has an fairly high market cap ($3.6B last I checked) and doesn’t have many IPs of their own Nintendo would seem too interested in. Nintendo would probably let Gust keep making Atelier, but that doesn’t really move the needle financially. Would Nintendo gain very much from having Ninja Gaiden or Nioh? ….Maybe? Would Dead or Alive continue with Nintendo? No.
Nintendo has interest in Fatal Frame, but it’s again not much of a needle mover. Romance of the Three Kingdoms and Nobunaga’s Ambition and Dynasty Warriors also seem unlikely to be continued if Nintendo purchased the publisher as Nintendo would likely have those devs focus on Fire Emblem and various Nintendo Warriors spinoffs. Nintendo would be spending more than $3.6B on a publisher just to get some dev studios they want. It seems really unlikely unless Nintendo is just really desperate to add a bunch of devs (and KT decides randomly to sell).
Overall, just don’t see a publisher acquisition and the list of devs they could buy is basically just devs that already near exclusively work for them.