Employees at SEGA of America are banding together to form a union! The Allied Employees Guild Improving SEGA, a branch of the Communication Workers of America, is a multi-department union, the first of its kind for a video game company in the United States. They are looking to improve working conditions at SEGA's Irving, California branch, and they are seeking voluntary recognition from SEGA.
Workers at SEGA have discussed their unionization work with Ash Parrish of The Verge, as covered in Parrish's article "Sega of America is the latest video game studio to organize":
Organizing at Sega has been underway for over a year. According to Emma Geiger, a temp localization editor, remote work and siloed departments made initial efforts difficult.
“[Organizing] started out with making friends actually,” they said. “You’d have a couple people on your team that you’d hang out with after work. And then you’d see somebody in the office who was maybe not on your team, but worked in the same space, and you’d reach out. That sort of bridges a little bit of a gap.”
I definitely recommend reading the full article for fuller quotes and more context behind current game dev unionization efforts in the United States compared to AEGIS. I'm rooting for all of the workers and hope that they can get their union recognized!Torie Winkler, senior community manager, said that a mutual love of the games she and her colleagues work on facilitated the discussions and outreach needed to get different departments on board with their unionization efforts. “Through talking about games with people in the localization department or QA was really how I started to learn about the unionization process,” Winkler said. That communication, she said, has paid off.
“And even as we’ve been having discussions throughout this process, it’s really helped to forge connections with people that I wouldn’t have had an opportunity to talk to just in my day to day working environment,” Winkler said.