Donkey Kong the
arcade game has that cultural icon status with it's version of DK, Donkey Kong Country the decently successful platformer franchise made by Rareware and Retro Studios really uh, does not?
Even Wikipedia lists DKC as a reboot. That's why the loss of the Kremlings doesn't matter; they're not significant to Donkey Kong's brand identity at all simply because nothing DKC ever did managed to change the perception of DK to the average customer. To most people, Donkey Kong is a clone of King Kong who kidnaps a girl and throws oil barrels at the player character.
(Which gets into the overall rather strange relationship modern gaming has with arcades, where some IPs are so overly defined by their arcade era, that anything done since will just never register in the eyes of the masses.)