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- He/Him
Reported by CNBC:
Brands, synergy, content, brands, franchises, entertainment universes, did I forget brands? Can't say I'm expecting the best out of this deal, both with Disney being very on and off about games and with Disney's size and power as a corporation.Disney is investing $1.5 billion for a stake in Epic Games, CEO Bob Iger said Wednesday, in its biggest bet yet on the gaming space.
The media giant will work with the Fortnite studio to create new games and an entertainment universe where consumers can “play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and more,” Disney said in a press release.
“Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe,” said Iger in a statement.