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It's in the pepperoni, as you can see from the image.
It's not 100% raw Pepsi though. the press release notes they had to use the "zero sugar" version.
As for where you can try it. It's only available in one specific store in New York, the plainly titled "Made in New York Pizza" at West Village. With access being only allowed on one day, May 20th.
For everyone else, there's instead a separate offer where Pepsi will refund 1 (one) purchase of said drink if you give them your phone number.