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Let’s take a look at their latest tweet.
Alright so let’s think about the two possibilities here.
Possibility number one: they have leaked Persona 6’s placeholder logo graphic for funsies. Cool. Neat. Except: is it?
It’s one thing to leak info/details about a game in development, by way of text. Someone working on a game told you a little bit of info and you share it in a tweet. But sneaking mid-development art assets out to post publicly like this is a whole other kettle of fish. I don’t know if any of you have worked for any kind of creative business, but as someone who has worked in TV for a decade: 1) IT departments can absolutely track who has accessed certain files, and 2) that is not something you do if you enjoy having a job. That’s a huge career risk for you and sucks for your colleagues who are working hard on a product they’re proud of but are following the rules of not talking about it publicly.
So with that in mind:
Possibility number two: the Midori account is an experiment in viral marketing by Sega.
“Derachi you’re nuts” no seriously, listen to me for a minute!
Persona 6 is a game whose primary target demographic cares a lot about the series, and will be scouring Twitter for any and all info about the franchise’s next entry. Sega could easily do the typical video game marketing plan where maybe you post your logo to social media with a date for the first trailer or something. But instead, if your logo is reveal by way of a “leaker,” you get way more people talking about it. You get conversations about its veracity and the ethics of leaking, but it’s all around your game’s logo. That’s basically free marketing. You can drop tidbits like “the primary colour is green” and get headlines. About a colour.
Also, hey: have you noticed Midori hasn’t been caught or shut down or penalized yet? Or acknowledged/disavowed by Sega/Atlus in any way? Sega could easily get in touch with Twitter and have the account shut down for spreading confidential info, and now, copyrighted art assets related to their company. But they haven’t. And I think that might be intentional.
Think about the last two Persona games: Persona 4 was all about finding the truth, framed by motif of television. Persona 5 was about truth and justice, with social media/internet message boards being used to push that theme. With concepts of truth and ethics, and the conversations thereof happening through contemporary technology and at-the-time modern communication methods, would it be so out of character for official Persona 6 information to be spread by a seemingly unauthorized leaker? Would you actually be surprised if this is actually just playing into Persona 6’s themes?
Also Midori’s name literally means “Green.” Open your eyes, folks!
Alright so let’s think about the two possibilities here.
Possibility number one: they have leaked Persona 6’s placeholder logo graphic for funsies. Cool. Neat. Except: is it?
It’s one thing to leak info/details about a game in development, by way of text. Someone working on a game told you a little bit of info and you share it in a tweet. But sneaking mid-development art assets out to post publicly like this is a whole other kettle of fish. I don’t know if any of you have worked for any kind of creative business, but as someone who has worked in TV for a decade: 1) IT departments can absolutely track who has accessed certain files, and 2) that is not something you do if you enjoy having a job. That’s a huge career risk for you and sucks for your colleagues who are working hard on a product they’re proud of but are following the rules of not talking about it publicly.
So with that in mind:
Possibility number two: the Midori account is an experiment in viral marketing by Sega.
“Derachi you’re nuts” no seriously, listen to me for a minute!
Persona 6 is a game whose primary target demographic cares a lot about the series, and will be scouring Twitter for any and all info about the franchise’s next entry. Sega could easily do the typical video game marketing plan where maybe you post your logo to social media with a date for the first trailer or something. But instead, if your logo is reveal by way of a “leaker,” you get way more people talking about it. You get conversations about its veracity and the ethics of leaking, but it’s all around your game’s logo. That’s basically free marketing. You can drop tidbits like “the primary colour is green” and get headlines. About a colour.
Also, hey: have you noticed Midori hasn’t been caught or shut down or penalized yet? Or acknowledged/disavowed by Sega/Atlus in any way? Sega could easily get in touch with Twitter and have the account shut down for spreading confidential info, and now, copyrighted art assets related to their company. But they haven’t. And I think that might be intentional.
Think about the last two Persona games: Persona 4 was all about finding the truth, framed by motif of television. Persona 5 was about truth and justice, with social media/internet message boards being used to push that theme. With concepts of truth and ethics, and the conversations thereof happening through contemporary technology and at-the-time modern communication methods, would it be so out of character for official Persona 6 information to be spread by a seemingly unauthorized leaker? Would you actually be surprised if this is actually just playing into Persona 6’s themes?
Also Midori’s name literally means “Green.” Open your eyes, folks!