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Focused on its purpose of saving driving and car culture for future generations, leading automotive enthusiast brand Hagerty announces a global gaming partnership with Sony Interactive Entertainment’s Gran Turismo™ 7 available on PS4™ and PS5™ consoles from today. The partnership is an exciting first for Hagerty, which continues its reach into the entertainment world by embedding automotive history, knowledge and access within the game to foster car love for players and Hagerty members.
Putting aside the fact this is probably in here to tie into the fact the game requires an internet connection for most features, even normally offline modes.From epic muscle cars to rally heroes and from Group C Le Mans champions to silver screen legends, the Hagerty Collection has something for every car lover. Players will be able to acquire cars using game progression and in-game credits, with all prices shaped by the Hagerty Valuation Tool. Prices will update throughout the year, based on the changing valuations in real life. Hagerty Valuation Tools® includes more than 15 years of pricing for 40,000 enthusiast cars, trucks, vans and motorcycles from the post-war era to the present.
The idea of tying prices to the fickle reality of collecting will almost certainly lead to disaster. Imagine a car's price completely cratering IRL because it has poor performance in the game, or a glitch causes the in-game price to be much lower than reality.
There's also another layer to this, if you join Hagerty's membership club for buying expensive cars. You get a free virtual car in Gran Turismo every year. Said membership costs Seventy Dollars per year. Making it more expensive than even the standard Playstation Plus subscription.