I feel like the solution is not to do it, ultimately. And to curate an actual catalog of reveals in a shorter timespan rather than be a mess of ads. Even aside from Gamescom, because that may be it's own complicated process (even though I don't think the ads from ONL pay for the event itself, just the show). But like SGF. You have the absence of E3 for about 2 years now and still, his approach is basically a content dartboard; whatever he hits gets in the show.
Like, look at all of that content. Truly who is this show for? What is their actual demographic? Because most people aren't interested in half the actual games shown and half of the announcements had no gameplay to correlate. It's just a loud onslaught of ads. Even TGA suffers from this.
Also, to a lesser extent, I do think the problem is him. He just wants to be a "host" in the most traditional sense and he talks so fast about sales and pre-orders and DLC that any and all impact of any cool announcement is gone. I keep thinking of the "yeah, a lot of space today" line from SGF. So so so weird. Is he getting updates on how the chat is reacting? Does he KNOW there are 3 games that look like Dead Space knockoffs? What exactly prompted that line? Because that was clearly not scripted.