Pre-Release Nintendo has done everything in its power to make Metroid successful. The (morph) ball is in the market's court now

Zedark

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So around 100k in Japan? Seems to be an interesting number as it screams "higher than usual, but we're gonna lowball it just in case".
I'd say that around 80k-100k physical only for the first week in Japan seems about right. Lifetime sales physical + digital should be able to hit close to 300k, making it the third best-selling metroid behind the first two games.
 
OP
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I'd say that around 80k-100k physical only for the first week in Japan seems about right. Lifetime sales physical + digital should be able to hit close to 300k, making it the third best-selling metroid behind the first two games.
Do we know what caused the unexpected over performance in Japan (relatively speaking)? Was it the Vtuber thing they did?
 

AquaWateria

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I'd say that around 80k-100k physical only for the first week in Japan seems about right. Lifetime sales physical + digital should be able to hit close to 300k, making it the third best-selling metroid behind the first two games.
I’d say we have to do a wait and see approach before saying that until we have a clear understanding of how strong the legs will be.

For it to hit 300K lifetime it needs strong legs. Early signs show that it will be able to cross the 100k mark. Although I think first week sales will be right around 70k.

Do we know what caused the unexpected over performance in Japan (relatively speaking)? Was it the Vtuber thing they did?

Probably more marketing and OLED launching alongside it. However, relatively speaking upfront sales matter less and legs are more important in this case. Metroid usually doesn’t have legs in Japan. So we will have to wait until we get full sales to determine whether Dread changes things.
 

Zedark

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Do we know what caused the unexpected over performance in Japan (relatively speaking)? Was it the Vtuber thing they did?
It's hard to say. Vtubers probably helped a bit, but I think there's more than just that. Interestingly, the first two Metroids on the FC and SFC did 1M and 500k in Japan, respectively, so one possibility is that there is a decently sized group of old people who played the first two games when they were young, are nostalgic for the franchise, and are interested in a new 2D entry in the franchise after a 20+ year break.

Besides that, the general quality of the game and the visual prowess also help I think. Plus a generally strong marketing campaign.

I’d say we have to do a wait and see approach before saying that until we have a clear understanding of how strong the legs will be.

For it to hit 300K lifetime it needs strong legs. Early signs show that it will be able to cross the 100k mark. Although I think first week sales will be right around 70k.
For sure, the 300k prediction is my opinion, just to be clear. I base it on the critical reception being strong. That said, critical reception doesn't necessarily mean long legs. Just look at Astral Chain, for example. Digital is a big question mark: vouchers are still available in Japan, so a 30% or higher digital share is not at all unlikely imo. That could push first week physical + digital performance to 120k or above. Whether it can hit 300k combined will depend on its legs. 300k is a big mark for the franchise, and shouldn't be considered an easy target, of course.
 
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Terrell

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I've always thought that Nintendo NOT buying Rare was a good business move.

(1) They were overpriced. Nintendo would not spend the money Microsoft spent for Rare.
(2) They were already past their prime and was going downhill (look at Rare now for proof of that).
(3) Rare did not own the James Bond IP. Let's say they hypothetically did, Nintendo would have bout them IMHO)
(4) Rare was making too many games that was in direct competition with some of Nintendo's biggest games (DKRacing vs MK64, Banjo Kazooie vs SM64,) This must of pissed off the top execs at Nintendo. If I were them I'd be thinking are these people (Rare) our partners or our competitors?

(4) is the biggest reason I think Nintendo didn't buy Rare.
I'll just say no and then suggest we go to DM if you'd like the why, so as not to pull the thread off the topic at hand any further.
They cant buy Mercury steam anytime soon anyway since another company just bought a 40% stake
So you're saying there's a majority stake still on the table then.
 

oracion

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Do we know what caused the unexpected over performance in Japan (relatively speaking)? Was it the Vtuber thing they did?
Nintendo has done all they can to promote it. I think that's really all there is to it.
Streamers, Vtubers, TV commercials, station ads, etc.
 

rAndom

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Just an anecdote from where I am:

2 stores I visited had both LE and regular copies sold out. Third store I visited still have 2 copies left (I bought one of the two). It can be that the stocks were pretty limited, but on the good side at least the copies are getting sold quite fast.
 

Instro

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Do we know what caused the unexpected over performance in Japan (relatively speaking)? Was it the Vtuber thing they did?
Hollow Knight was pretty popular there, and it was streamed by quite a lot of vtubers over the last couple years. Similarly I've seen other metroidvanias being streamed as well, like Ender Lilies or Super Metroid. I think the genre has caught on a bit. I'm sure having several vtubers stream it recently won't hurt either, and it will likely be picked up by other streamers/vtubers organically because of that. So that kind of attention plus the traditional marketing blitz, the OLED model, and the nice window for it's release are all probably helping.
 

SpaceCrystal

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Yeah, sadly if this game fails there's no easy answer for why. It's a traditional 2D Metroid sequel with high critical praise, big fan demand, huge marketing from Nintendo, and on an incredibly healthy platform with a big core audience. All the stars have aligned for this game.

I'm thinking this will be a very frontloaded game given the core interest and high preorder count. So when the holiday quarter results are given in early February, we should have a good measure of the game's success.
Metroid has always been an underrated series since it was first born, especially in sales. Series such as Mario, Zelda, Pokémon, Smash Bros. & even the likes of Kirby & Yoshi gets all of the glory & huge sales, so why not Metroid for once? Hopefully with Dread, this will change.
 

HK-47

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Hollow Knight was pretty popular there, and it was streamed by quite a lot of vtubers over the last couple years. Similarly I've seen other metroidvanias being streamed as well, like Ender Lilies or Super Metroid. I think the genre has caught on a bit. I'm sure having several vtubers stream it recently won't hurt either, and it will likely be picked up by other streamers/vtubers organically because of that. So that kind of attention plus the traditional marketing blitz, the OLED model, and the nice window for it's release are all probably helping.
Suggesting HK might have helped set the stage for Metroid to sell? Playing with fire, aren’t we? :sneaky:
 

GamerJM

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The SNES was still thriving in 94; that's when DKC came out. I just don't think they really gave it the marketing push, and the landscape was way different back then.

I think it'll do well. I'll be transparent and say I didn't buy it though. I played a lot of the older Metroid games and the only ones I liked were Super and Fusion. The difficulty and the game being based so much around hiding and escaping EMI doesn't seem fun to me. I also don't really enjoy Metroidvanias as a genre much in general. I hope it does well, for all ya'll's sake though, lol. It seems to be getting good buzz.
 

MisterSpo

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Yeah, I've got to agree with @AquaWateria and say some of the higher predictions are getting a wee bit over excited, I think, much as I'd love to live in a world where Metroid becomes a genuinely enormous hit.

3 million is a great success for this game and not at all underselling it. 5 million lifetime would be incredible and it's something I think could potentially happen. Beyond that I don't think Metroid - regardless of the quality and marketing - has enough appeal to hit the kinds of higher numbers people have suggested. We saw this with Fire Emblem Three Houses in 2019 and even Hyrule Warriors: Age of Calamity, both of which were massively overestimated by some people. FE selling 3 million plus and AoC shifting 4 million plus (in all probability) were fantastic milestones for both games. Dread doing similarly would be fantastic for the Metroid franchise.
 

julian

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Given the praise and the quality of the game, I’m thinking that Dread will have surprisingly long legs. Not assuming any final tally just that sales won’t fall off a cliff and we will see healthy amounts sold over the next year or two.
 

Ehoavas

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I don't really buy Metroid games but got this one cause of all the hype and while I'm liking it so far, the boss battles in this game even from early on are very very frustrating and makes me wanna give up.

I can imagine other casual people also brought into the hype giving up early cause dis shit is hard

Also I only seen like 3 people on my friend list playing this but I hope the series finds success.
 

Simba1

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Yeah, I've got to agree with @AquaWateria and say some of the higher predictions are getting a wee bit over excited, I think, much as I'd love to live in a world where Metroid becomes a genuinely enormous hit.

3 million is a great success for this game and not at all underselling it. 5 million lifetime would be incredible and it's something I think could potentially happen. Beyond that I don't think Metroid - regardless of the quality and marketing - has enough appeal to hit the kinds of higher numbers people have suggested. We saw this with Fire Emblem Three Houses in 2019 and even Hyrule Warriors: Age of Calamity, both of which were massively overestimated by some people. FE selling 3 million plus and AoC shifting 4 million plus (in all probability) were fantastic milestones for both games. Dread doing similarly would be fantastic for the Metroid franchise.

3m+ for Dread is possible, 5m+ is less likely, but 5m for Metroid Prime (remaster or 4), is far more likely.
 

Adulfzen

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3 millions for Metroid Dread would be a remarkable success, anymore than that would be unpredecented for Metroid in general.
I'd assume Nintendo was aiming for at least 1 million sales globally which they will easily exceed imo.
 

Peleo

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I don't really buy Metroid games but got this one cause of all the hype and while I'm liking it so far, the boss battles in this game even from early on are very very frustrating and makes me wanna give up.

I can imagine other casual people also brought into the hype giving up early cause dis shit is hard

Also I only seen like 3 people on my friend list playing this but I hope the series finds success.

Game is ideed hard, but ao far after you learn the patterns from the bosses they became a lot more manageable.
 

Skittzo

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It's basically hard for the same reasons as Dark Souls (enemies hit hard but have learnable patterns) but not nearly as punishing, since checkpoints are so frequent and loading is so fast.
 

MissingNo.

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If this game doesn't sell 5 mio+ whatever remaining faith there is in humanity will be lost.
 

ChaosSaga

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Game is ideed hard, but ao far after you learn the patterns from the bosses they became a lot more manageable.

I felt that in the first boss.

First Time -> Random Bullshit go -> DEAD
Second Time -> Better first and second phase -> Wut the ending
Third Time -> perfect First and Second phase -> Win :D

Enjoying a lot. The game makes you want to try again...
 

Skittzo

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I dunno, maybe I'm getting swept up in my bubble's hype but I feel like this is much better WoM and much more anecdotal success than any Metroid has had before. I wouldn't be shocked if we hear it sold 2-2.5m within the next couple weeks or so.

Or maybe even more.

I feel like this does have all of the pieces needed to massively break out (massively like 5-10m lifetime). Or it could just sit at 3m. It's very hard to judge right now.
 

HK-47

Cappy
I dunno, maybe I'm getting swept up in my bubble's hype but I feel like this is much better WoM and much more anecdotal success than any Metroid has had before. I wouldn't be shocked if we hear it sold 2-2.5m within the next couple weeks or so.

Or maybe even more.

I feel like this does have all of the pieces needed to massively break out (massively like 5-10m lifetime). Or it could just sit at 3m. It's very hard to judge right now.
This is the first new Metroid in the age of social media but honestly I feel like the WoM on Prime 1 was insane for its day.
 

Skittzo

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This is the first new Metroid in the age of social media but honestly I feel like the WoM on Prime 1 was insane for its day.
Wouldn't that be a reason why this might take off compared to Prime though? The fact that there is now social media?
 

Luke88

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I believe it'll get somewhere between 3M and 4M eventually, with the bare minimum being 2M, If the game exceeds 4M I think the series earns to have more frequent releases (like one every 3/4 years, like from Samus Returns to Dread but without covid complications).
 

Deleted user

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I'll just say no and then suggest we go to DM if you'd like the why, so as not to pull the thread off the topic at hand any further.

Is it really off-topic though? It seems kinda related to the OP. :unsure: Metroid Dread being successful and leading to Nintendo possibly buying Mercury Steam (who developed Dread) seems like a natural evolution of the original topic. Can a moderator clarify?
 

Mbolibombo

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Don't worry everyone, I bought two copies so it will definitely be the best selling Metroid.

So did I, but because my CE didnt show up on launch day (stuff doesnt ship on weekends where I live) so I had to get another copy if I wanted to play it during the weekend.

All a part of Nintendos masterplan to reach the 4M dream
 

Deleted user

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Yeah, I've got to agree with @AquaWateria and say some of the higher predictions are getting a wee bit over excited, I think, much as I'd love to live in a world where Metroid becomes a genuinely enormous hit.

3 million is a great success for this game and not at all underselling it. 5 million lifetime would be incredible and it's something I think could potentially happen. Beyond that I don't think Metroid - regardless of the quality and marketing - has enough appeal to hit the kinds of higher numbers people have suggested. We saw this with Fire Emblem Three Houses in 2019 and even Hyrule Warriors: Age of Calamity, both of which were massively overestimated by some people. FE selling 3 million plus and AoC shifting 4 million plus (in all probability) were fantastic milestones for both games. Dread doing similarly would be fantastic for the Metroid franchise.

Did anyone predict that Luigi's Mansion 3 and Splatoon 2 would sell over 10 million and BOTW would outsell a mainline Pokemon?
 

Magic-Man

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Is it really off-topic though? It seems kinda related to the OP. :unsure: Metroid Dread being successful and leading to Nintendo possibly buying Mercury Steam (who developed Dread) seems like a natural evolution of the original topic. Can a moderator clarify?
Nintendo won't buy Mercury Steam, as they're already partially owned by another company.
 

Mbolibombo

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Purely anecdotal and everything - in my Switch list of friends ~40 people or so I like to keep up with what friends are playing for tips and ideas on games I might not have known about.

So I decided to look at 'trending with friends' in my profile - Metroid Dread has been played by 18 different friends which is pretty huge on my list. That's in line what many of the heavy hitters have and far outpacing other newish games like Skyward Sword HD, Warioware, Mario Golf. I always expected Dread to fall in between Mario Golf and Skyward Sword as far as sales go

Clearly this doesnt mean anything, but to see so many friends playing Dread during the very first weekend is very nice!
 
Did anyone predict that Luigi's Mansion 3 and Splatoon 2 would sell over 10 million and BOTW would outsell a mainline Pokemon?
Luigi's Mansion had potential given the performance of 2. Splatoon 1 was a surprise hit on the wii u, doing damn near 5M. doubling that, I don't think was too unreasonable of a guess. BotW outselling pokemon? the hardest of reads (and even then not by much).

the issue with comparing Metroid to all of these are that they all come from a history of success. Metroid hasn't. if anything, I'd compare it to Fire Emblem
 

storres

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Even if Mercury Steam was independent, I still think Nintendo would NOT buy them. They'd just partner with them.
I feel that the terrain is way different now.

I feel if they make good games for Nintendo, Nintendo shouldn't hold back.

Nintendo themselves had said that there are experiences that they themselves can't make anymore.
 

Deleted user

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Luigi's Mansion had potential given the performance of 2. Splatoon 1 was a surprise hit on the wii u, doing damn near 5M. doubling that, I don't think was too unreasonable of a guess. BotW outselling pokemon? the hardest of reads (and even then not by much).

the issue with comparing Metroid to all of these are that they all come from a history of success. Metroid hasn't. if anything, I'd compare it to Fire Emblem

But there is one thing you are forgetting about Metroid. It has been on consoles and portables separately in the past. Now both audiences has been merged into one place and there will be new people jumping into the Metroid franchise as well. That is going to have a huge effect on Dread IMO.
 

MisterSpo

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Did anyone predict that Luigi's Mansion 3 and Splatoon 2 would sell over 10 million and BOTW would outsell a mainline Pokemon?
Luigi's Mansion 3 and Splatoon 2 hitting 10 million wasn't outlandish, especially not the former. By the time Luigi was on the way, Switch was a massively successful system and it was well established that first party games were selling extremely well. Given Luigi's Mansion 2 exceeded 6 million on 3DS, 10 million for the sequel on Switch makes a lot of sense. Splatoon 2 was naturally more difficult to call, given Switch itself was an unknown quantity.

But it shouldn't be assumed that highly-rated Nintendo IP all go on to shift enormous numbers on Switch. Look at Mario Maker 2 - a major EPD title which sold strongly but didn't make it to 10 million. Fire Emblem hit the 3 million mark, representing a great success for the series but also showing there wasn't that much room for the franchise to grow beyond the success of Awakening, and that is a critically acclaimed game with a similar critical reception to Metroid.

Consider that the most successful Nintendo titles on Switch all have a level of appeal that is effectively "all ages". That isn't the case with Metroid Dread (nor Fire Emblem) which will skew towards a slightly older audience. It's also the case that no non-Mario 2D title has exceeded 5 million units on a Nintendo system since DKC Returns, with the exception of Link's Awakening 2019. Another factor is that Metroid is building from a lower level of base popularity than other series - it has at times struggled to crack the 1 million mark, and has only twice broken the 2 million mark. Its popularity peaked 2 decades ago. There's a lot more going on, and a lot more to take into account, than "Nintendo IP are all wildly successful" on Switch, when thinking about how a title gets to 10 million sales. Splatoon and Luigi tripled and doubled their previously totals, respectively, but think about what double or triple growth would represent for Metroid Dread.

Nobody is underselling Dread when they say 3 to 5 million would be an impressive sales range. Let's not forget that when Metroid Dread does go on to sell 3 to 5 million units, it will have sold six to ten times as much as Samus Returns and Other M did, and 3 to 5 times as much as Metroid Prime 2. It would mean Dread sells at least twice as much as Super Metroid, Metroid Prime 3, and Metroid Fusion, or potentially 3 or 4 times as much.

Is it impossible that Dread triples the sales of the original Prime, and sells 8 to 10 million? No. But let's not pretend that scenario is anything other than a long shot.
 

Deleted user

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Luigi's Mansion 3 and Splatoon 2 hitting 10 million wasn't outlandish, especially not the former. By the time Luigi was on the way, Switch was a massively successful system and it was well established that first party games were selling extremely well. Given Luigi's Mansion 2 exceeded 6 million on 3DS, 10 million for the sequel on Switch makes a lot of sense. Splatoon 2 was naturally more difficult to call, given Switch itself was an unknown quantity.

But it shouldn't be assumed that highly-rated Nintendo IP all go on to shift enormous numbers on Switch. Look at Mario Maker 2 - a major EPD title which sold strongly but didn't make it to 10 million. Fire Emblem hit the 3 million mark, representing a great success for the series but also showing there wasn't that much room for the franchise to grow beyond the success of Awakening, and that is a critically acclaimed game with a similar critical reception to Metroid.

Consider that the most successful Nintendo titles on Switch all have a level of appeal that is effectively "all ages". That isn't the case with Metroid Dread (nor Fire Emblem) which will skew towards a slightly older audience. It's also the case that no non-Mario 2D title has exceeded 5 million units on a Nintendo system since DKC Returns, with the exception of Link's Awakening 2019. Another factor is that Metroid is building from a lower level of base popularity than other series - it has at times struggled to crack the 1 million mark, and has only twice broken the 2 million mark. Its popularity peaked 2 decades ago. There's a lot more going on, and a lot more to take into account, than "Nintendo IP are all wildly successful" on Switch, when thinking about how a title gets to 10 million sales. Splatoon and Luigi tripled and doubled their previously totals, respectively, but think about what double or triple growth would represent for Metroid Dread.

Nobody is underselling Dread when they say 3 to 5 million would be an impressive sales range. Let's not forget that when Metroid Dread does go on to sell 3 to 5 million units, it will have sold six to ten times as much as Samus Returns and Other M did, and 3 to 5 times as much as Metroid Prime 2. It would mean Dread sells at least twice as much as Super Metroid, Metroid Prime 3, and Metroid Fusion, or potentially 3 or 4 times as much.

Is it impossible that Dread triples the sales of the original Prime, and sells 8 to 10 million? No. But let's not pretend that scenario is anything other than a long shot.

Mario Maker 2 is already in competition with NSMBU Deluxe and Mario Odyssey. Metroid Dread is not competing with any other Metroid game on the Switch. If you want Metroid on Switch you have only one option. This is a BIG potential sales driver. Funny you mention Slatoon because I remember MOST people saying that game was going to sell 300k lifetime on Wii U. 😆
 

AngryAlchemist

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Did anyone predict that Luigi's Mansion 3 and Splatoon 2 would sell over 10 million and BOTW would outsell a mainline Pokemon?
I feel all of those things were actually widely predicted and believed to be the case.

Luigi's Mansion 2 and Splatoon both sold about 5M (Splatoon being a little short of that, LM2 being a bit over that). Naturally, if someone thought one could get to 10M, they usually thought the other could, too. And a LOT of people saw Splatoon's growth being in the 10M range.

Breath of the Wild outselling a mainline Pokemon isn't even a crazy prediction, when we could see how BOTW sold for 2 and a half years prior to Sw/Sh, and how unprecedented it was. I know you probably mean nobody would have guessed before BOTW launched that it would do so well, but nevertheless a better comparison would be with Odyssey, I think. Either way, it's all about information vs lack of information.
 

MisterSpo

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Mario Maker 2 is already in competition with NSMBU Deluxe and Mario Odyssey. Metroid Dread is not competing with any other Metroid game on the Switch. If you want Metroid on Switch you have only one option. This is a BIG potential sales driver. Funny you mention Slatoon because I remember MOST people saying that game was going to sell 300k lifetime on Wii U. 😆
Not really sure what predictions for Splatoon on Wii U has to do with what I said about franchise growth on Switch.

In some senses Metroid has a lot of competition on Switch because there are far more options in the genre these days. If anything, though, I expect that will actually serve to help the game succeed because it's an entry in one of the defining series of its genre launching at a time that genre has never been more popular. Plenty of people now know Metroidvania without having played a Metroid, which could easily help Dread sell. But even then, the most popular titles in the genre don't approach 10 million in sales.
 

Deleted user

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Not really sure what predictions for Splatoon on Wii U has to do with what I said about franchise growth on Switch.

In some senses Metroid has a lot of competition on Switch because there are far more options in the genre these days. If anything, though, I expect that will actually serve to help the game succeed because it's an entry in one of the defining series of its genre launching at a time that genre has never been more popular. Plenty of people now know Metroidvania without having played a Metroid, which could easily help Dread sell. But even then, the most popular titles in the genre don't approach 10 million in sales.

Splatoon started from zero and went to around 5 million on a console (Wii U) that bombed. Why cant Metroid who already has a fanbase go much higher than 5 million on a console that is over 90 million and still rapidly growing? :unsure: Is there something fundamentally wrong with Metroid in your opinion? Oh and they are both shooters, so shooters do sell on the Switch.
 

MisterSpo

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Splatoon started from zero and went to around 5 million on a console (Wii U) that bombed. Why cant Metroid who already has a fanbase go much higher than 5 million on a console that is over 90 million and still rapidly growing? :unsure: Is there something fundamentally wrong with Metroid in your opinion? Oh and they are both shooters, so shooters do sell on the Switch.
Good grief, no. Go back and read my posts because I have already explained my reasoning instead of being so disingenuous.
 

Deleted user

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Good grief, no. Go back and read my posts because I have already explained my reasoning instead of being so disingenuous.

I'm just trying to figure out your reasoning? Metroid Dread is a shooter. Splatoon and Splatoon 2 are shooters. Splatoon starting from scratch did well on a bombed/dead console. Splatoon 2 did phenominally well on a successful one. Why is it [unlikely] in your opinion that Dread wont do 9 million on a successful console when it already has a fanbase (not starting from zero like Splatoon)? Is there something inherent to the Metroid franchise that prevents it from breaking out? (And before you bring up multiplayer, remember BOTW.)
 

Deleted user

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yes. it's Metroid.

What does that mean???? So you're saying a Metroid game cant grow because its Metroid? I've herad the same reasoning about Zelda. 😜 Sorry for the double post.

"Skyward Sword only sold 4 million on a 100 million selling console, so a Zelda game can never break 12 million". I've heard this reasoning somewhere before. :unsure:
 

MisterSpo

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I'm just trying to figure out your reasoning? Metroid Dread is a shooter. Splatoon and Splatoon 2 are shooters. Splatoon starting from scratch did well on a bombed/dead console. Splatoon 2 did phenominally well on a successful one. Why is it [unlikely] in your opinion that Dread wont do 9 million on a successful console when it already has a fanbase (not starting from zero like Splatoon)? Is there something inherent to the Metroid franchise that prevents it from breaking out? (And before you bring up multiplayer, remember BOTW.)
I've already explained my reasoning. You should read my posts properly instead of straw-manning me. I've already said I expect Dread to represent growth for the series. I'm done with this conversation because instead of reading my reasoning in the first place, you tried to straw man me with things I'd never suggest.

If you want a proper conversation, read the posts that respond to you properly and respond appropriately instead of bringing up unrelated things. I'm very tired right now and don't have the time to take the conversation any further.
 

Deleted user

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I've already explained my reasoning. You should read my posts properly instead of straw-manning me. I've already said I expect Dread to represent growth for the series. I'm done with this conversation because instead of reading my reasoning in the first place, you tried to straw man me with things I'd never suggest.

If you want a proper conversation, read the posts that respond to you properly and respond appropriately instead of bringing up unrelated things. I'm very tired right now and don't have the time to take the conversation any further.

WHOA!!! (n)
 

AngryAlchemist

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I'm just trying to figure out your reasoning? Metroid Dread is a shooter. Splatoon and Splatoon 2 are shooters. Splatoon starting from scratch did well on a bombed/dead console. Splatoon 2 did phenominally well on a successful one. Why is it [unlikely] in your opinion that Dread wont do 9 million on a successful console when it already has a fanbase (not starting from zero like Splatoon)? Is there something inherent to the Metroid franchise that prevents it from breaking out? (And before you bring up multiplayer, remember BOTW.)
Metroid is not "a shooter", lol. Even with how ambiguous of a term Metroidvania can be, it's a hell of a lot better than calling 2D Metroid a "shooter". Even calling PRIME, an actual first person game with more of an emphasis on shooting than platforming, a shooter is kind of stretching it. Metroid, especially the 2D games, are first and foremost an exploration game about figuring things out yourself (even if, like a lot of Nintendo games, the figuring out part isn't exactly challenging). Metroid actually places LESS emphasis on combat than even other contemporaries of the genre. Look at how people talk about Igavanias, or even something like Hollow Knight, and compare it to Metroid. It's not in the same sphere at all in terms of appeal, which I think is why a lot of Metroidvania fans who came into the genre with indie titles or Igavanias, don't even like Metroid when they go back to it.

Let's put the genre labels aside, agreeing with your premise. Even if we did call Metroid a shooter, surely you can see how one shooter has more mainstream appeal than the other, right? In fact, your Breath of the Wild interjection kind of represents the problem. Shooters, a genre that has had multiplayer as it's staple and most popular feature since Halo 2, is not comparable to Zelda not having multiplayer.
 
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